BlogHer - marketing - Comments

It's bothersome how African

Msheridan98 — Mon, 10 Nov 2008 11:53:05 -0600

It's bothersome how African American women are often portrayed. I agree with Kimberly that companies need to actively reach out to us. I too went to the Disney Mixer and was encouraged that a large company with such a prominent brand would take the time to speak with us directly. It will be interesting to see what direction other companies take.

Melanie @ MelADramatic Mommy

Marketing to African-American Moms: The Greening of the Black Co

WellnessGuru — Sat, 08 Nov 2008 23:25:57 -0600

This blog post is right on target.... and definitely has me thinking. As an African American Woman and Mom, it really hits home for me. Ihave always been involved with the green movement and I have converted my house to a green state...so to speak in a big way. However...it never occurred to me that Other African American Moms were not involved and as conscious as me.

Monica L. Rowland

Check Out My Blog! www.themoneymom.blogspot.com

The Money Mom~Creating Financial Wellness Through A Balanced Life!

Looking to work from home?

http://mytimeandfreedom.com/MonicaRowland

An intriguing post, Terri

Nordette — Sat, 08 Nov 2008 01:21:24 -0600

And that's why I quoted and linked to it in The Interview Obama Regrets, but We Love.

Nordette is a Contributing Editor with BlogHer.com whose personal blog is hosted on another site at this link.

It's Great to be "Seen"

kdc521 — Fri, 07 Nov 2008 17:35:33 -0600

It will be interesting to see if marketers perception and representation of African-American moms change based on the President-elect's family.

I've been ecnouraged to see that several companies already see the wisdom of getting Black mom's input (i.e. recently I attended a Disney Mom Blogger Mixer for African American moms/ earlier this year I was able to participate in the BlogHer Business panel "We Don't Know What To Do With You", etc.). I'm eager to see more of this happening in the future.

-Kimberly/Mom in the City

Love Twitter, but No Time to Tweet

KelleyS — Wed, 20 Aug 2008 10:37:43 -0500

I love Twitter -- it is fun, informative and helpful. My challenge is finding time to tweet! How can you keep up and be engaged and do everything else I need to do?

KelleyS, Too Busy to Shop

Please grab this opportunity

maricrisg — Fri, 25 Jul 2008 10:16:01 -0500

SEO is a bitch and when someone is willing to promote you and your blog for free - better grab the chance ASAP. I'm just sorry didn't get this much earlier. So, please I beckon you to hurry and not pass up on this chance! :)

I'll stop by and check out your conversation

Elana Centor — Thu, 10 Jul 2008 23:47:35 -0500

It is all about the E word and as I said, being able to find the blog in the first place.

elana
Blogher Contributing Editor,Business&CareersFunnyBusiness

Not boring, but know why big business probably is...

dianecohn — Thu, 10 Jul 2008 19:15:00 -0500

Elana, great post, thanks for sharing. I write a business blog, but it's B2C, so I'm probably not exactly whom you're talking about. I blog about real estate in my local market, and believe me, we get tons of comments. For us, ten would be slim. In fact we often exceed double that, and these comments are from real people who care, not rah-rah, you-go-girl, feel-good comments from cohorts in the industry.

Engaging the public in sometimes contentious conversation has been key to our success. When engagement levels are high, we all get smarter, and the blog becomes a better resource. For big business to succeed, they need a high-level manager who isn't afraid to get fired to own the blog, someone with carte blanche who can be open, honest and transparent about what's really happening at the company. And this person needs his organization to exercise a high level of tolerance as mayhem sometimes ensues. But it's only through honest engagement, and yes, the personal passion of a key individual, that a business can truly connect online.

Diane Cohn, Realtor
www.renorealtyblog.com

Greening the Black Community

pathtonature — Thu, 26 Jun 2008 17:13:29 -0500

Glad you brought this up. I am a single white mama and the two youngest children are African Canadian. I never noticed how many 'whites' there are involved in the green and natural lifestyle until giving birth to them (and have become a lot more conscious of other things too!) The fact that there are concerned mothers and families causes me to want to reach out to people of color. If you have any ideas to share for ways to do that or what some of the concerns are in the community I would love to hear! This would help know what to focus on.

Lisa

Living Green with Lisa

Path to Nature

Sustainability Issues Take On New Meaning

Gena Haskett — Thu, 26 Jun 2008 08:29:11 -0500

If the old manufacturing employment has long left the city and town you live in then the greening of some African American communities might me that there could be the establishment of green manufacturing/recycling (not necessarily trash) or other types of sustainable employment.

Food production, in light of the recent tomato scare could be modified to begin grown local food via hydroponics.

Housing issues, gee whiz we could turn some of those abandoned buildings and manufacturing plants into eco-friendly housing for low and middle income folks if we and the local governments had the will power.

This is the kind of green talk that will get attention, not Bamboo sheets. Not that there is anything wrong with Bamboo sheets. I just think a person ought to have a place to use them other than a cardboard box.

Gena - Out On The Stoop

The mob is fickle!

Queen of Puddings — Mon, 23 Jun 2008 02:37:03 -0500

I'm not one for celebrity endorsements either; if there are two products, one endorsed and one unendorsed, the celebrity one is usually more expensive and presents less value for money. After all, who is really paying for these multi-million pound deals? It's us: the consumers!

That said, my blog, which covers a range of subjects, gets the most traffic when I write a celebrity-themed post. All from search engines, natch. But - and here's the thing - not many of those readers come back. Whereas readers who come through "personal referrals", i.e. referral from another blog, tend to stick around and return. I think there's a parallel to be drawn here: celebrities wave a magical wand over any marketing campaign but in the long-term, the mob is fickle!

Queen of Puddings

http://www.cherriesontop.co.uk

Endorsements make me buy the other product

Candelaria Silva — Sun, 22 Jun 2008 19:13:59 -0500

I buy what I need that I can afford that is the best that I can get. I very rarely buy anything that's not-on-sale. Sometimes, I get so tired of endorsements that I will actually look at the brand not being touted rather than buying the one being pushed by the celebrity du jour.

Even when I like an ad - like the Dove Real Beauty campaign, it doesn't make me rush to buy Dove. When designer jeans first came out, I didn't buy them because I didn't want someone else's name on my ass.

I guess I'm a bit of a contrarian. Even when my kids clamored for certain things because everyone had them, they only got them if we could find it within our budget at the discount store. I wasn't always popular with them in theri teenage years but I stood firm and after a brief foray by my daughter into buying everything I wouldn't buy for her (and her subsquently getting into debt), she has come to her senses.

I'm trying to resist our culture of excess.

Celebrity culture... it's weird

Vered — Sun, 22 Jun 2008 18:29:31 -0500

Celebrities are absolutely not interesting to me. I can't be the only one, can I? If they have great talent, or smarts, or beauty, then good for them and it's great that they can translate their gifts into fame and fortune. But that has nothing to do with my own life. The only emotions that celebrities evoke in me are jealousy, b/c it’s nice to have fame and fortune, and occasionally pity, b/c so many of them mange to be so miserable. But I don’t admire them, follow them or look up to them.

When I need to make a buying decision, it would make no sense to base it on an ad, and it would make even less sense to base it on an ad that tells me to buy a product not b/c of its features or benefits, but rather b/c a celebrity was paid to endorse it.

I base my buying decisions on research into the product's features and benefits and on friends' recommendations. I'm sure most Bloghers do the same. Who are the people who buy b/c a celebrity told them to? I'm not sure, but I don't think I know any of them, in real life or on the blogosphere.

Vered DeLeeuw

http://momgrind.com/

Oh, and I agree!

Bobbie — Sat, 12 Apr 2008 14:56:28 -0500

Hey, SJ, I couldn't let this fine post go uncommented--and that photo is...delicious is probably too French a term, but I do mean it in the most satiric way.

"Love laughs at locksmiths!"

Frankensteining definitions?

Michele Adamo — Tue, 04 Mar 2008 14:13:02 -0600

To me, this new (and improved?) definition embodies the downfalls of writing with a group. While I completely understand the need to represent everyone's interests, I wonder that professionals who make a living by crafting and communicating accurate, engaging and behavior-changing messaging created such a challenging definition. I fear that such confusion may not help us much in the credibility department.

Michele Adamo
Marketing Director, GLAD WORKS