BlogHer - advertising - Comments

RosieRed23 also writes at

RosieRed23 — Sun, 28 Jun 2009 22:33:57 -0500

RosieRed23 also writes at http://sparecandy.blogspot.com

Can't forget the Tween Panty ordeal

Pwag — Fri, 19 Jun 2009 18:47:40 -0500

I thought this was A&F, but wasn't sure:

http://money.cnn.com/2002/05/22/news/companies/abercrombie/

I can't imagine the thought behind THAT idea.

A definite image transplant

Nordette — Thu, 18 Jun 2009 18:39:38 -0500

Yes, the difference between their old image and their new image: a chasm, at least on the side of sexy.

I came across a paper on A&F's use of sex in messaging and its appeal to teens.

Nordette Adams is a BlogHer CE & you can find her other stuff through Her 411.

Sounds so televisiony

Nordette — Thu, 18 Jun 2009 18:33:20 -0500

"The Look Policy." Doesn't it sound like something off a TV satire? LOL. Thank you.

Nordette Adams is a BlogHer CE & you can find her other stuff through Her 411.

So plastic

Nordette — Thu, 18 Jun 2009 18:31:51 -0500

Thank you, Laurie. You're not alone in hoping they get nailed. I'm with you and many others.

Nordette Adams is a BlogHer CE & you can find her other stuff through Her 411.

Low Sensitivity IQ or Money is King

Nordette — Thu, 18 Jun 2009 18:30:35 -0500

They've been sued before on discrimination, but haven't learned. I think the first suit didn't cost them much. Since they seem to value money more than people, perhaps the only way to wake them up is for someone to win a large sum that doesn't get reduced on appeal. I'm hoping for that.

Let it be the price of doing business with snobs.

Thank you on the phrase compliment. :-)

Nordette Adams is a BlogHer CE & you can find her other stuff through Her 411.

I hate that store, walking

Pwag — Thu, 18 Jun 2009 13:23:23 -0500

I hate that store, walking by it taught me exactly how my wife has felt growing up bombarded with photos of scantily clad girls every where they turn.

I hate walking by it with my daughter; those photos with the men with their pants down to their pubis drive me crazy in the mall.

What's sad to me is that some of my father's best work clothes in the 60s were Abercrombie and Fitch. Now they sell sex, and discrimination. Well, not to me, and certainly not to my daughter.

The company's 'Look Policy'

Beth Engel — Thu, 18 Jun 2009 12:51:09 -0500

I can't believe they have that. I would love to get a copy.

I don't belong to the age group that would buy their stuff anyway, but I applaud the teens that avoid it.

--
My mame is Beth Engel. I've been running my own online business, Epic Merchandise, where I sell personalized, engraved gifts, since 2003.

i linked to Jezebel's post on this yesterday.

laurie — Thu, 18 Jun 2009 10:33:53 -0500

Not shocked that A&F would be low enough to do this but shocked that they would be allowed to get away with it.

I really, really hoped they get nailed. And still, no one should shop there.

Laurie

The blog is Not Just About Cancer and the book is Not Done Yet.

Thanks for this!

Kim Pearson — Wed, 17 Jun 2009 19:35:20 -0500

First, Nordette, may I say I loved that phrase, "sugar of affluent youth?" If the facts asserted here turn out to be true, I really hope that A&F is forced to reconsider its policies, or that they suffer the consequence of failing to do so.

KimBlogHer Contributing Editor|Professor Kim|

Totally geeking out!!!

Liz Rizzo — Thu, 11 Jun 2009 11:56:09 -0500

Awesome interview, Erin, and thank you so much for including my quote, you (and Sarah!) made my day. :)

All the questions were great, and I particularly loved the discussion about how advertising could make such great strides simply by acknowledging that men love Swiffers, too. ;) There really is a strange disconnect between reality and advertising. Strange because it's not like you actually *need* sexism to sell things.

Thanks again for a great interview! Off to tweet...

Liz Rizzo

I blog at Everyday Goddess.

I love her humor

Erin Kotecki Vest — Thu, 11 Jun 2009 10:50:44 -0500

It stops me from getting all stabby at the issues she's actually spotlighting.

Politics & News Contributing Editor
Queen of Spain

Thanks for the introduction!

Kim Pearson — Thu, 11 Jun 2009 08:14:02 -0500

I had never heard of Sarah Haskins before but she is smart and funny. Great interview, Erin!

KimBlogHer Contributing Editor|Professor Kim|

Commodity ethics and sacred ethics

Vita lingus — Wed, 10 Jun 2009 21:52:27 -0500

Well and as you dearet Lisa know I have been doing what I do for some time and running my site as a business for nearly 10 years..... I believe and see through my own client base transparency and being clear abot what one is offering take diligence and is a fundamental business ethic AND will always create mutual benefit if one is clear about this.. These are essential components to a situation...where one is maintianing high standards and best practice ...This needs constant clarity and boundaries neogiated wth the owners of sites and who how and what one chooses to have on the site

Just as Blogfher has established quite clearly ... I have a combination of sacred ethics and commodity ethics attached to my mission statement for my site www.vitalingus.com

This is truly essential ethical practice and creates mutual benefit if made very clear and transparent to all who follow the best path and play honestly and fairly

Vita

Yes! The Yogurt!

Erin Kotecki Vest — Tue, 09 Jun 2009 19:56:57 -0500

good stuff. good stuff!

Politics & News Contributing Editor
Queen of Spain