Telling your daughter that underage drinking is illegal is unlikely to stop her. Telling your daughter that she could drink too much and get sick will not impress her. Telling your daughter that underage drinking is dangerous will probably result in eye-rolling.

Getting the message through to your daughter that drinking may result in social embarrassment may, in fact, be the best way to encourage her not to drink while she's not yet of age.

We already know that teens -- by and large -- believe themselves to be omnipotent and infallible. They tend to engage in risky behavior because of the attitude that bad things happen to other people, not to them. So when The Century Council put out their contest for teen girls to create a short video to deter underage drinking, it's no wonder that Kylee Darcy's entry took the grand prize and became the campaign around which ALot2Lose.com is based; it hits teen girls where they live. Check out her winning video:

What a message for today's digital kids: Don't drink, because your drunken antics may make you the butt of your peers' ridicule.

The video got a stamp of approval from Vanessa Van Petten (the young guru behind Teens Today) as one of her Picks of the Week, as well as drawing a hearty thumbs-up from Liz over at This Full House as she relays her own feelings of inadequacy about talking to her daughters about drinking:

"Um...Mom...have you been drinking, again?"

We've recently allowed my two oldest girls (they're 14 and 12) to stay up a little longer than my two youngest (they're 9 and 6) because...well, they're older now, you know and...YES...this is where the conversation pretty much came to a screeching halt..

"NO...I haven't had a drink ALL night...why would you EVEN say that?!?"

I know, just wait.

"Well, you're acting all hyper and giggly and stuff...and...um...sorry."

Oh, it gets worse.

"Maybe I'm just in a good mood...OKAY!"

And that right there, my friends, is when I totally blew any chances of finding out just how in the hell my precious little daughters knew from being drunk, not to mention actually "listening" to what they were saying!

Liz goes on to laud the video, as well as the ALot2Lose and Girl Talk sites.

Think underage drinking is nothing you have to worry about with your daughter? Think again. Aurelia at Parenting My Teen teams up with Vanessa Van Petten to urge everyone to get ready for prom season:

Part of the prom fantasy is what will happen after the prom. From after-prom parties to drinking, drugs and sex, if your teen wants to particpate in any of these vices, they WILL. Vanessa and I strongly encourage you to speak candidly with your teen about the dangers each of these things present and to help them make safe after-prom plans.

Kylee Darcy, by the way, is no stranger to activism via video PSAs -- she also won the Fresh Focus video contest for her short about relevant sexual education for teens. This young woman has a passion for empowering young women to make good choices, and I, for one, will be keeping my eye on her as my own daughter grows.

BlogHer Contributing Editor Mir also blogs at Woulda Coulda Shoulda and Want Not.