Dating Disruptor

A friend in the mid-1990's "met" a guy online. I remember being simply disgusted. My "I mean really, WHO does that" attitude at the time. Jump ahead a decade or so...Twitter, Facebook, Linkedin have become the office water cooler as more and more of us work from home or tele-commute to the "office".  It's where we socialize, exchange and validate ideas, keep up on trends and perhaps, just maybe, meet someone.

What's the alternative? Meeting someone IRL? That's what entrepreneur Lori Cheek, founder of wants us to do.

As Lori notes in a recent interview: 

Despite the soaring popularity of online dating, there’s one inherent flaw: You never really know whom (or what) you’re going to get. There are 96 million single adults in America.  Nearly 40 million of those are looking for love on the internet. After spending hours at work behind a computer, the millions of online shoppers head home to get behind yet another computer to spend the evening looking for love in solitude. 

Cheek’d introduces real-life spontaneity to online dating and the cards offer a real purpose and advantage to other online dating sites and expand a subscriber’s dating opportunities beyond the pool of people registered with an online dating service.  By bringing the social aspect back into dating and moving it from your computer to your everyday life, Cheek’d is giving it’s members an opportunity to leverage technology without completely depending on it, while promoting a safe and playful interaction in the physical world at a time when virtual interaction is growing and online privacy is scarce. You get to pick who you want to date in person.

What do you think? Can a smart woman entrepreneur disrupt online dating by bringing it offline (again)?