Dear 99.7 The Point...I'm Mooing at You

Originally published on on July 23, 2013

Dear 99.7 The Point,

I’m writing to tell you why you’ve lost me as a listener and a supporter, and why I’ll be telling the companies that advertise with you that I believe they should spend their money elsewhere.

Before I get into what has me so riled up, I have to tell you that I was a fan. I appreciate your mix of music and liked the song rotations. I liked that I didn’t hear an ad every two seconds. I can’t pretend to have a favorite DJ or even to have listened to any one ‘show’ all the way through; as a station hopper, I flip until I hear a song I like.  In all honesty, I don’t know the convictions of the voices behind the mic, but I landed on your station more often than not.

I loved being at aLoft Leawood earlier this summer when Plain White T’s played their intimate little set, and that’s when I met Kelly Urich for the first time. He seemed nice. Worked the crowd, shook some hands and moved along quickly before the conversation moved past ‘what part of town are you from’ and ‘thanks for coming tonight.’ He was a fine host.

So I was surprised when I logged on to Twitter last week, and saw a series of ‘jokes’ from him. It’s alright that his comedic aesthetic is obviously different than mine. My beef isn’t that we simply find different things funny; my problem is that it seems he equates insulting people with being funny, and I’m just not ok with that.

The tweet that I find particularly offensive was this:

Twitter   Search    kellyurich

Funny, right, calling teenage girls cows? I don’t think so. But I also thought that perhaps I misunderstood the intent of the post. I sent a direct message to Mr. Urich asking him to clarify, and over the next couple of days we went back and forth a bit. Here are screenshots of our entire direct message history:


Perhaps he was toeing your corporate line with his not-really-a-response-responses. Perhaps he doesn’t care that he’s just demeaned—by his own estimation—the majority of his local listeners. Perhaps he assumes I’m one of those ‘cows’ and as such not worthy of a real response.

Like everyone else, he’s entitled to his opinion. What makes this different is that he’s not just a guy on Twitter; he’s a face of 99.7 The Point. He’s an ambassador of Entercom. His words are your words because he’s tweeting as a public figure, not just a guy who takes cheap shots at ‘fat chicks.’ Before he removed the tweet I saw that one young man starred it as a favorite; because if a prominent personality like Kelly Urich thinks it is funny and acceptable to call teenage girls “cows” then it’s perfectly fine for others to do it too, right?

I think not.

To be completely transparent, I freely admit that as a woman who is anything but thin I might take more offense to the joke than someone who’s never walked in the shoes of a woman whose body doesn’t fit the acceptable mold of ‘attractive.’ I’m guessing more than a handful of your many listeners share my stats, have been made fun of for their weight or battle low self esteem after being judged not by who they are, but by the size of their clothes.

Then again, maybe as a woman who is not thin I don’t fall into your target demographic. Surely someone of my proportions wouldn’t take her three kids to CoCo Key Water Resort for a stay-cation, or go with friends to Shawnee Mission Theater in the Park or enjoy spending an evening (or three, as I did last season) at Starlight.

Maybe the advertisers who choose 99.7 The Point aren’t interested in those of us who are ridiculed for our size because we probably wouldn’t book a room at aLoft, take our baseball loving kids to a Royals or T-Bones game or opt to shop at Price Chopper for the groceries that we obviously enjoy a little too much.

I can’t assume, of course, that anyone else at your station or your parent company would cavalierly compare a woman to a cow, online or face to face. I can’t assume that anyone at Entercom would find Mr. Urich’s joke funny; after all, Entercom proudly declares on its Twitter page that “Entercom connects world-class content and brands with engaged and passionate fans.”


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