Dear NFL and the Networks that Broadcast Professional Sports
By MollyinMinn on January 14, 2010
I have a favor to ask. I know, you don't know me from Adam. But hear me out. Okay, chances are you won't ever hear me at all, but I'll give it a shot anyway.
Like I said, I have a favor to ask. Our kids love to watch sports. They are 8 and 6 (and 21 months, but he's not a part of this issue, yet). And they are boys.
Yup, they are right at those key ages when the become sponges for all they see and hear. They pick up on nuances. They are fascinated by swear words and telling us when they hear about something inappropriate.
Now don't get me wrong. I am not a prude. In fact, if you want the truth, I actually often have a slightly off-color sense of humor. But I choose the right time and the right place and the right audience to share that humor. And my young kids aren't one of those of those audiences.
wish that we could watch the playoff games this weekend together as a family without having to explain to my kids what GoDaddy means when a woman starts to rip of her shirt and says, "I'll show you enhanced."
I wish that I didn't have to talk to my kids about the inappropriateness of going to school and chanting Bud Light during gym. KY His and Hers? Yeah, I heard my kids mention that one recently.
And I really, really don't need them singing "Viva Viagra." Nor do I want or need to explain to them what "E.D." is. (If you have a good explanation for talking to 6- and 8-year-old boys who don't know, or care yet, where babies come from, please feel free to let me know.)
I get that your target is men. I am in marketing and I understand that. And yes, targets are important. Follow the money. And we all know how big the Super Bowl is. So if you can get more than $2 million to show a woman ripping off her shirt, why not?
I'm going to tell you something you already know, but seem to choose to ignore. There are a whole lot of families watching too. You know, those kids who run around wearing jerseys? The kids who play in rec leagues and dream of being athletes when they grow up? Yeah. Them. They watch, too. And as much as their parents may (or may not) be involved and talking to them about good choices, and what is appropriate for kids to talk about and repeat, they are soaking it all in.
And I hate it. It's enough for us to have to remind our kids that sports figures shouldn't be idolized. That they are human and sometimes make good choices and sometimes make really bad ones.
Have you ever considered doing a family friendly broadcast on one of your sister networks? Sell some ads there, too, if you want. Let me tell you, we, for one, would tune in.
But until then, you can count us out. We'll DVR the games and skip the commercials.
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