Hey, if you live in Jacksonville, Florida, you may have already seen PETA's latest billboard, which depicts an overweight woman spilling out of her bikini and underneath "Save the Whales" declares, "Lose the blubber: Go vegetarian."
Image: Peta.org
I'm sure that scores and scores of people looked up at that and immediately gave up eating meat. Well done, PETA!
Sorry, I couldn't resist. I have to make a joke to stem the sputtering indignation that I feel over the fact that PETA has, once again, put their supposed quest for animal rights ahead of basic decency towards their fellow humans. And I say that as a slender omnivore with a vegetarian daughter, not that any of that should matter. If I thought for one second that my kid chose to go vegetarian out of some sort of weird fear of being fat, I'd be shoving prime rib down her gullet faster than you could say "all things in moderation."
The fat phobia and degradation apparent in this campaign makes me sick. The fact that PETA then makes that into the cornerstone of their reasoning behind eschewing animal products is convoluted at best and deceptive at worst. And that this billboard is hardly the first time PETA has totally missed the mark and just made it clear that the organization has a basic disregard for humans despite their supposedly dogged devotion to honoring life makes this more than an "oops."
Really, do women need more help in hating themselves for not conforming to the expected societal norm for body size? Does encouraging that hatred somehow help preserve animals?
The mind boggles.
The blogosphere is bristling with criticism over PETA's misstep.
Feministing calls for an apology.
Dabitch at Adland says:
PETA, you have finally done it. You have made me change my mind about something. Congratulations. However, it won't be to your liking. I'm going out right now get some Kobe Steak for dinner wearing my endangered species ocelot fur coat and if any one of your mink-releasing vegan followers dares to as much as sneer in my direction I'm making a hat out of their bony ass.
Soap Box of a Very Liberal Woman comments:
I wish I knew the brilliant person in marketing who came up with this. Shock value, yes. Effectiveness, not so much. Will it make fat people vegetarians, probably not.
Laura at Adventures of a Young Feminist offers tons of great links, as well as summing it up succinctly:
Sure it's possible for some people to lose weight with a vegetarian diet, but certainly not everyone loses weight by being a vegetarian (like me!). Strike one. Vegetarianism shouldn't be a decision based on weight loss. Strike two. There is nothing wrong with being fat. Sometimes it is out of a person's control. Other times it's a conscious choice. Whatever the case, people can still be beautiful if they are fat. Strike three. And sooooo many other things wrong with this billboard... Using women's objectified bodies to promote the personal, moral decision of vegetarianism is immoral in and or itself. Also using the slogan "Save the Whales" in reference to a woman's body is dehumanizing. Apparently fat women are just whales that need to be saved by people from PETA by forcing them to go vegetarian.
On PETA's own official blog announcing the campaign, a commenter says:
Wow. Even though vegetarian, I will not support PETA simply for campaigns like this.
Cruelty free means cruelty free.
This is way out of bounds.However I will be sure to point out this offensive campaign to my friends and collegues so they won't support PETA either.
Way to go!
More PETA in pictures (some NSFW):
And Andrea Grimes at SF Weekly's Heartless Doll says PETA is saving the animals and shaming the humans:
Poor taste and broken hearts aside, why does PETA believe that calling people "whales" and pointing out their "blubber"--equating humans with animals in a most derogatory way--would make anyone throw out the meat in their fridge and buy a tofu steak?
The only question I have after all of this is: Is anyone still a PETA supporter? Anyone? Bueller?
BlogHer Contributing Editor Mir also blogs about issues parental and otherwise at Woulda Coulda Shoulda, and about the joys of mindful retail therapy at Want Not.
Comments
Good grief
I thought PETA had strayed into the land of non compos mentis with their reaction to President Obama killing a fly, but this is even worse. Any shreds of legitimacy in their mission are drowned out by the absurdity of their messages. Insert eye-rolling smiley here!
Erin
The Single Rider - the fine line between "free" and "alone"
My Mobile Adventures *~*~* - mobile/photo blogging
I've said this before...
...but I will say it again. As much as being fat sucks, having people be crass, thoughtless and oftentimes downright rude does nothing to help matters.
I recently left the following comment over on one of Jessica Gottlieb's posts...I hope it helps explain my point of view. Or as some are probably going to be apt to proclaim, I'm just too fast and lazy to come up with a new original comment on the same subject.
****
Negative attention is PETA's last remaining
strategy
I feel the same way about the PETAs flailing shock tactics as I do about the Gottlieb post linked in Audrey's comment--there is only one outcome: cheap, easy-to-come-by negative attention.
Deb
www.debontherocks.com blog
www.3smartgirlz.com consulting
Oops, I Forgot to say...
...thanks PETA for reinforcing the stereotypes about the overweight and obese. I hope it doesn't hurt too badly when you shoot yourselves in the foot the next time you have a marketing campaign that totally alienates an entire group of people - probably the ones you were trying to reach!
Audrey at Barking Mad!
Guess PETA won't be partying at any Caribbean
Carnivals then!
Well, I already figured PETA had been eating too many mushrooms, but this, well, they'd pop a vein if they came down to the islands and got a glimpse of the many very happy large ladies in their spangly bikinis 'wukkin' up' down de road.
What are they thinking? It's so immensely off base it makes me figure they must have a mole in their midst sabotaging them. It just makes no sense at all!
I support good treatment for animals totally, but the kind of foolishness PETA does just makes a mockery of it all, does more harm than good.
The larger ladies of Florida should sue them for defamation!
PETA is sexist
the reality is this is just another in a long line of PETA's using women & the female body to try to sell its message. remember the superbowl ads? or go naked? or a host of other ads and media events that have tried to market stereotypes of women's sexuality and bodies to promote their message? given the track record I'm not surprised, offended yes but surprised no.
beth aka confusedhomemaker
http://theconfusedhomemaker.com/
PETA is quite simply a
PETA is quite simply a laughingstock of an organization. They seem to operate on the theory that attention is always good, regardless of whether it is positive or negative. That even if their ads or stunts shock, anger and appall people, they will at least get and remember the message, and that's a good thing right? Well, not so much. There's getting the message and then there's actually doing something about it. And what PETA doesn't seem to get is that ads like this don't inspire people to do anything except get mad at PETA, and possibly do the exact opposite of what they want out of sheer anger. PETA has essentially become the snake eating its own tail, preaching to a dwindling choir and having less and less effect on individual or national policy towards animals. I recall reading an article about PETA many years ago where they admitted that they really couldn't make public statements supporting any kind of animals welfare legislation because their organization is so reviled and seen as so fringe that their support could actually kill an animal rights bill.
I just hope the general public understands that just because PETA screams the loudest doesn't mean they represent all people who care about the welfare of animals.
Sara
www.inkandpixelclub.com
WOW
That's.... disgusting, to say the least. Hope they're proud of themselves. They're probably the only ones who ARE.
Granted, I am a little biased...
My older sister was vegetarian/vegan for years, using it as a cover for her anorexia. Her 'I am not a nugget!' stickers, with the cute little chicks, were her defense. PETA supported her decision to starve herself, why weren't we? She WAS that woman in that ad, in her mind.
PETA generally leaves a bad taste in my mouth, no matter what they are in the news for.
I've been disgusted with
I've been disgusted with PETA ever since they ran an ad, years ago, that equated killing animals with child abuse.
Um, no.
Not even remotely the same. At all.
Laurie in Sri Lanka
Chilli & Chocolate | A Canadian in King Parakramabahu's Court | LMAshton on Twitter
PETA should be ignored
I'm convinced that most of the time they do stupid things like this to get your attention. Attention that they don't deserve.
http://flightkeeper.blogspot.com
http://cutefuncool.blogspot.com
I know it's already been
I know it's already been said, but this is disgusting. In so many ways.
Makes the t-shirt I saw recently even more funny and appropriate..."People Eating Tasty Animals"
No, No, No, NO.
The whole thing just makes my ample body sigh. Clearly, PETA believes any attention - bad or good - helps their cause. They oflten fail to consider the negative outcome of such efforts. Campaigns like this one - and this one is a DOOZY - actually serve the omnivore argument better than any other.
As someone who never cooks meat at home and strives to be a vegetarian (mainly for ethical reasons), I have to go with Dabitch on this one. The whole silly mess makes me want a cheeseburger.
~ClizBiz
BlogHer Contributing Editor, Animal Concerns, Proprietor, ClizBiz
Unfortunately, I agree
That PETA should be ignored. Really. They make so many poor, mind boggling choices.
--
http://briannamccarthy.blogspot.com
-- Our lives begin to end the day we become silent about things that matter.
- Dr. Martin Luther King
-- A talent is formed in stillness; a character in the world's torrent.
- Go
Whales, Blubber ... speechless
As an overweight woman, I really wasn't as offended by the comparison of women to whales as most people -- you have to have some bad self esteem to let PETA get to you that way. But the incongruent logic -- well that's just PETA using a wildly inflamatory approach regardless of accuracy. Disgusting.
http://www.weightforsuccess.com
PETA's PR Department Are Idiots.
Dahlings,
After all of the nonsense about about that vile Cintra Wilson article, as I put it on my blog, I am beginning to suffer "outrage fatigue." And as a luxuriously plus-sized omnivore, I intend to eat a sandwich made out of the nearest endangered species I can find.
You can find my take at http://diaryofamadfashionista.blogspot.com
Ciao!
Elisa
I feel like it really dilutes their
pro-animal message
I mean, a lot of us love a non-profit organization who takes a stand on behalf of animal rights (like the SPCA), but PETA has done so many things over the years that actually diminish their own effectiveness, it is depressing. And it is sad that they are often the most visible.
Part of the reason I have remained lacto-ovo-pescatarian over the years is because I abhor factory farming methodology, and I wish PETA would have used their significant influence over the years to work harder on stopping these practices rather than spending all their money on ad campaigns that aren't really *doing* anything.
What is this ad accomplishing? Causing women to have poor body images? How does that help animals in factory farms? Even if it did stop people from eating meat, that doesn't address the legislative and economical motivators for poor treatment of animals in the food industry.
This is just so off the mark...guh.
http://www.ConscientiousConfusion.com
http://www.afamilyis.us
Overweight people and Discrimination
it appears that Overweight people are still among the groups you are
allowed to discriminate over. What if the sign had a Black woman or a
lesbian on the billboard? There would be public out rage everywhere. Do
over weight people have to be attacked from all angles? The usually
half naked protesters for vegetarianism decide to beat up on the Obese
folks in our society who struggle each day trying to lose weight.
Others are happy with their shape and have no desire to look like a
skeleton. These are the same folks that spend time in Rehab facilities
because, Drug and Alcohol use is a disease. So they come out with a “PETA’s list of the top vegetarian-friendly rehab centers.” Have you seen a Vegan at the Beach? get some color, Eat some Meat!
BTW I was happy to include a portion of your article on the Politisite blog
PETA – Save the Whales, Lose the Blubber
. While we may disagree on many areas in politics, we agree here. I am hapy to say, some men (like myself) like a woman who is full figured
It's not even particularly true
In my experience, I was alot more overweight when I was a vegetarian. I ate more fatty foods, dairy etc, in an attempt to feel full. Meat is more satiating, given that it is a big protein hit.
Peta claims there is no such thing as a
responsible breeder...
Brianna Vincent, Marketing Coordinator, Contact Lens King
And the HSUS is no better! Many people are responsible breeders but we are ALL puppy mills if we breed even a single litter of anything.....
PETA has launched a couple of new campaigns... yep, against breeders as well
Animal Rights Uncompromised: There's No Such Thing as a 'Responsible Breeder'
http://www.peta.org/campaigns/ar-responsiblebreeders.asp
And here's something that everyone in America should be furious about!!!
PETA's Guide to Animal Birth Control
http://www.peta.org/feat/abc/
I have no respect for any of them and I cannot understand how celebs get conned into becoming activists for them....... All of their ads disgust me.
Local protest
PETA's president was in Portland yesterday for a book-signing event. A handful of local protesters were on hand to show their opposition to the organization's continued sexist adverts, including this most recent ad.
A. L. Venable is a Random Citizen. She primarily writes at Dimple and a Smirk (dot) com and Our PDX Network.
Whales vs Mermaids
It would appear tht PETA is not the only one to associate large women with whales. I recently received an email from a friend forwarding the following:
"In France, a poster featuring a young, thin and tanned woman appears in the window of a gym. It reads, THIS SUMMER DO YOU WANT TO BE A MERMAID OR A WHALE? A middle aged woman, whose physical characteristics did not match those of the woman on the poster, responded publicly to the question posed by the gym.
To Whom It May Concern:
Whales are always surrounded by friends (dolphins, sea lions, curious humans). They have an active sex life; they get pregnant and have adorable baby whales. They have a wonderful time with dolphins, stuffing themselves with shrimp. They play and swim in the seas, seeing wonderful places like Patagonia, the Barren Sea and the coral reefs of Polynesia. Whales are wonderful singers and have even recorded CDs. They are incredible creatures and virtually have no predators other than humans. They are loved, protected and admired by almost everyone in the world.
Mermaids, on the other hand, do not exist. If they did exist, they would probably have an identity crisis. Fish or human? Mermaids don't have a sex life since they kill the men who get close to them, and speaking of sex...how? Therefore, they don't have kids either. The choice is perfectly clear to me: I choose whale.
Sincerely..."
I read this email with a much lighter heart than I did the PETA campaign. I questioned, "What if you just want to be a fat mermaid?"
(wish you could see Fat Fabulous Fishwoman © Kristine Paton)
However, I am really having a hard time understanding why, in both instances, women were involved in the creation of shaming propaganda directed at other women. Has anyone noticed that neither makes any reference to fat men? Yes, people, there are fat men in the world, too, and you don't see them shaming each other at every opportunity! While we women continue to obsess about our looks and judge each other mercilessly — don't even get me started on "Yummy Mummies" gone wrong — the world around us continues its steady journey down the toilet. Way to go ladies ...