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Designer Mark Fast Causes a Stir By Using Plus Sized Models at Fashion Week

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Canadian designer Mark Fast showed his spring collection in London over the weekend, and set tongues wagging in the fashion world. Not with the clothes though -- with his models. Fast included three plus-sized models in his runway show: Hayley Morley, 21, a size 12, Laura Catterall, 20, a size 14, and Gwyneth Harrison, 25, a size 12-14.

Fantastic, right? It appears that Erika Kurihara, Fast's stylist, didn't think so. She and the show's creative director reportedly quit three days before the show. Fast has claimed that Kuihara disagreed with his decision to use the larger models, but Kuihara claims that's not true: “Two of the bigger girls, although their faces were beautiful and their bodies beautiful, did not have the right walk for the catwalk,” she said. “The walk is very important and I wasn't happy. Mark was very upset that I didn't share his vision, as he saw it, so he asked me to leave.”

She added that Fast's claims that he was embracing diversity with the larger models were undermined by the fact that his show featured only white women. “I find that strange if you are celebrating diversity."

Amanda May, Fast's creative director, defended the designer from claims that the choice of the larger models was merely a publicity stunt. “The decision to use the fuller girls is something we have been talking about. There’s this idea that only thin and slender women are able to wear Mark’s dresses and he wanted to combat that," May told the media. She added: “We wanted women to know they don’t have to be a size zero to wear a Mark Fast dress -- curvier women can look even better in one.”

Fast's show, by all accounts, was a success. "Fast's attraction is more in his technique," wrote Style.com's Sarah Mower, "and the way he thinks of his knitting as a close cousin of hosiery rather than sweater dressing. (Twinsets have never been his thing.)" Fast's artfully shredded dresses actually looked far better on the larger models, who had some curves to hold the knits in place, than they did on the conventional size 0 models. And in a year when fashion's last hope seems to be to convince women that what they see on the runway really can work for them at home, Fast's choice to use models who look more like his customers is logical, if nothing else.

Mark Fast show at London Fashion Week

Last year, the European fashion weeks were overshadowed by discussions about underage, underweight models. Spain banned skinny models from their catwalks in a move that was widely applauded as a healthy step forward for the fashion industry. Fast's inclusion of the larger models is a logical next step.

But will it take? The Guardian's Alice Fisher had this to say about Fast's show:

When Hayley Morley first strode down the catwalk at Mark Fast's fashion show, I admit I blinked. It was a chastening reminder of my own prejudices, how much I expected to see a certain size of model on the catwalk.

Fast's casting decision was a great one. We do need to see more women who reflect the weight and shape of the rest of us on the catwalk. Their presence genuinely altered my appraisal of the clothes on show, making me consider how I would look in these designs rather than viewing them purely as a reporter. Fast has previously been criticised for producing super-short, super-tight dresses that only the super-thin would feel comfortable in. It was interesting to be shown how wrong that is.

Fast's casting wasn't a total success though. One side-effect of having average-sized women on the catwalk was to emphasise just how thin some of the other models were. The other problem? Purely practical. The tightness and shortness of the dresses was fine. The lack of undergarments was not. Morley's modelling agency, 12+UK, lists her chest size as 34D and that's a bosom that needs support. I doubt Morley would strut down to the shops without a bra – it's a shame she had to walk the catwalk without one.

Cast normal size women again, Fast, it was great. But next time, knit them a bra as well as a dress.

Will we see more plus-sized models on the runway? I wouldn't hold my breath. The whole structure of the runway show is imagined for

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francessmiles 5 pts

I think this new direction is awesome.  Just like one of the ladies listed above, I too have wanted to use Dove products just because they use regular women!  I am just starting to get into the clothing market again (have finally finished having babies!) and would love to be able to pick up some pieces from designers with real women in mind. 

sagesalzer 5 pts

Hurray Mark Fast! I really hope some of our American designers will follow your lead and incorporate curvier models into their shows this fall!

Lisa Stone 6 pts

It does matter. This is why I buy only Dove products for skin and hair. They care about real women and I want to support them.

Here's what I need in the realism department: As a tall, long-waisted woman, I have been in hell trying to find tops long enough to cover my midriff since the two- and four-inch zippers came into vogue -- which is to say forever. Especially tops that don't have empire waists and make me look potentially pregnant. Hmmm. Maybe that means I want to change the entire industry....

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Susan Wagner 5 pts

I couldn't agree more, FabGrandma -- the fashion industry definition of "plus" size is a size 12 or larger, which doesn't reflect the actual consumer population any more than the industry's use of size 00 models for all the other sizes does. And it still baffles me why designers -- and clothing manufacturers in general -- can't manage to make the same beautiful clothes for larger women that they make for the wee tiny girls. Particularly since those "larger" women are actually the average.

(Disclaimer: I have nothing against wee tiny women; I'm a smallish size myself. I'm just saying that I'm baffled both by the fashion industry's obsession with thinness and by the refusal to provide a commodity to a group of shoppers with money to spend. That's all.)

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FabGrandma 5 pts

yes, it very far removed from my reality. I have been trying to find an appropriate dress to wear from a renewal of wedding vows ceremony (my own)--the only thing out there that I can find are prom dresses that make me look like a teen wannabe and some frumpy old "mother of the bride" dresses in pink, pastel green and blue. I want clothing for every occasion, from going to the grocery store on up, that I can look good in and feel that they are age appropriate.  I am not a teen and I am also not a 70 year old great grandmother, and I don't want to look like either one.   The designer out there continue to come up with stuff that only a stick figure can wear.  Where is the reality in that?

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FabGrandma 5 pts

Since when is a size 12 or 14 considered to be "plus" sized? I would love to see some models who wear 18 or 20 showing some decent clothing for those of us who are larger. Those girls are larger than the regular models you see out there, yes, but let's see some reality and some real sized people. Read the latest at http://fabgrandma.blogspot.com/

Flightkeeper 5 pts

from a designer who shows plus sized models.  I mean I'm not going to get a whole outfit because designer stuff is way too expensive and conspicuous consumptions is not my thing especially during this economy.  But I would get an accessory from the designer.

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cluelesscrafter 5 pts

If anything, these beautiful models in robust knits underscores that thin models don't look good in all materials, all types of tailoring and non-tailoring.  

Frankly, a model is a marketing billboard.  If the message (sweater dresses that require curves to show the craftsmanship) wasn't designed for the billboard, why has the fashion industry been using useless marketing tactics for all these years?  More often than not, they convince people NOT to buy the product because it wasn't showcased in a visually pleasing way.

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Susan Wagner 5 pts

So you all have me thinking: If we all agree that seeing women on the runway who look like actual people is uplifting and inspiring, could this be the solution to the retail slump? In other words, is it easier to swear off shopping when all the clothes are presented as being imagined for wee tiny child models, as opposed to real women with breasts and thighs and hips?

Would you be more likely to shop a designer's line if he or she showed the clothes on healthy looking "plus" sized models? Or is this whole Fashion Week thing just so far removed from the reality of shopping and getting dressed that it doesn't really matter what Mark Fast or anyone else does during a runway show?

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TheEvilStepmom 5 pts

I think designers should use more plus sized models that are HEALTHY.  If we stopped labeling them skinny, or plus sized, and went with just plain HEALTHY, it would make a big difference.  When young girls see a Size 00 strutting around it leads to bulemia and anorexia.  On the other hand you don't want to be celebrating women who are so obese it is unhealthy, because that isn't a good role model either.

I like how the company Hanes has been using "real woman" to model their underware on TV.  I don't want to see a woman that is a stick talking about how "hese panties have tummy control!" You don't have a tummy that is out of control so that doesn't get me to buy your product!

Its about time designeers and the media started catering to real women, hopefully it will only get better from here!

miguelina 5 pts

The "plus" sized models looked healthier and sexier than the size zero girls.

I'm not 100% sure (what with rampant vanity sizing and all) what the US equivalent of UK sizes is, but I always thought that a UK 12 was a US 8/10 so these girls aren't plus size at all - just healthy, average, slim women. Size 8 is "Medium" right?

I think it's very smart of him to show that his dresses can be worn by real women of different sizes, not just the size 0 teens that populate the catwalks!

dianaelee 5 pts

When you consider that most models are a size 2, I definitely do think it is a big step. But yeah, I do find it a little insulting that anyone is freaking out about a size 12 woman. I'd love to be a size 12!

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Elisa Camahort 5 pts

The picapp photos above aren't working for me, so I went and Googled to find some. The plus size models were gorgeous and healthy looking. Most of us would probably be very happy to look like them, no matter our current size.

When you then looked at the regular models, they looked unhealthy and sort of weirdly juvenile by comparison.

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dianaelee 5 pts

Yeah, who the heck is he to represent real sized women in his collection?! Sheesh.

Seriously, though, this is awesome! I'm so glad to hear about someone doing this.

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Susan Wagner 5 pts

I hoped someone would bring that up!

This is the corollary of "average" size models who wear 00; even thin women, in the US and UK, are not THAT thin.

I suspect that Fast's decision to use larger models has more to do with winning that demographic of women who are wearing something more like a US size 10 than it does with breaking into the "plus" size market. He's still not really selling to the women you talk about, who wear a 16 or 18, but he's making a more realistic appeal to all those size 8s.

Which begs the larger question: Is this a step forward, or not so much?

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glowstars 5 pts

The UK average size is now a 12-14 (16-18 US).  Perhaps a better showing of plus size models would have reflected a size larger than that, maybe an 18-24.  I, a size 16-18, always find it rather insulting when a size 12 is referred to as plus size.  What does that make me?

sdombroski 5 pts

Thank you for the post. I thought it was very interesting and inspiring that the models represented the general population.