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(Editor's Note: In the coming weeks, we'll look at the business of women's sports. What's working, what's not working and how women's leagues and female athletes can garner more attention and a bigger audience. This post looks at issues of parity between the men's and women's game. ~js)
While watching the Women’s World Cup in soccer today, I decided yet again to raise a familiar question. Why don’t people follow women’s sports like men’s sports? Before I even started thinking about formulating something of an answer, I decided I would not make arguments that cast the distinction in strictly biological terms. I think they exist, but I don’t think they’re nearly as integral to the issue as we might think. Our visceral reaction to the action going on before us may provide information that is far more helpful.
Read the full post: Reflecting on Gender Parity in Sports
