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The New York Times published an article about Dysport’s new advertising claim that offers rebates to consumers if they try the product or even a rebate on Botox if the consumer is unhappy with Dysport. Both Botox and Dysport are purified forms of botulinum toxin that when injected into the skin result in the temporary freezing of muscles so that skin, particularly on the forehead, appears smooth and wrinkle free. Both injectables have other applications that result in a more youthful and relaxed appearance.
Dysport was only introduced last year so until then Botox enjoyed a monopoly in the injectable toxins market in the United States. This rebate deal is a way for Medicis, which markets Dysport, to try to attract new consumers away from Botox. The ethical dilemma that might come into play with the discount is the fear that both doctors and consumers will make decisions about the use of the injectable based on finances (and even greed) and not safety.
To read the rest of my post please go to my blog: http://askanesthetician.wordpress.com
