Disney releases toy that interacts with iPad

I just saw that Disney has announced a new application for the iPad that works with a toy. It's based on Cars and whatever way the child moves the car it has an effect in the game. The video below shows more.


I love the interaction! What do you think? Would your kids like it? 

Full disclosure: I work for Disney.com on the website production. 
Trina Finton
Fast Company Top Women in Gaming 2010
Xbox MVP 09, 10, 11