[caption id="attachment_729" align="aligncenter" width="300"]Diversion Photo Courtesy of http://www.bellasugar.com/How-Can-You-Tell-Products-Diverted-4138997[/caption]

Have you ever been to the salon and loved a product the stylist used on your hair that made it smoother than you've ever gotten it, or fuller, more voluminous than you ever thought possible, but when she/he suggests you purchase the product while at the salon you nicely say no because you know you can pick it up at Target or Walmart or some other chain store? But then when you get home with the product you just purchase from a chain store it just doesn't seem to work the same as the product used in the salon. This is because you purchased a product that has been "diverted".

What is Diversion?

Besides being a thorn in every stylist side. Diversion is when products are sold in "unauthorized" place i.e. Target, Walmart, CVS, Walgreens, Amazon, etc. For example, all genuine Matrix products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be diverted.

Why Diversion is Bad

Diverted products are almost always either counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Most professional products state right on the packaging that they are "Genuine Products Guaranteed ONLY in Salons." This means if you buy these products in a grocery store, drug store or any other outlet other than a salon, they can't be guaranteed to be authentic, and most likely will not work as they were meant to work.

You should also know that more than 15% of salon products that have been diverted are marked up at a higher price than you would pay if purchased from a salon.

Is There Danger in Diverted Products?

Possibly. Contaminated or counterfeit product could cause irritation or even infection. There's no way of knowing because the product is no longer (in most cases) what the company formulated and tested it for.

Who is Diverting Product?

Pirates! No not really, but that's how it feels sometime. Like a pirate is stealing a stylist or salon owners product "booty". Actually, products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy. And yes you read that right, even shady ass salon owners and stylists that want to make a quick buck will divert product.

What Can You do to Help Stop Diversion?

First and foremost, don't buy the crap at the chain stores! Check the labels. All salon quality products will say right on the packaging that they are sold in salons only. You really are doing yourself and your hair a disservice. Don't we all want our hair to look exactly like it does when we leave the salon on a daily basis? Proper, legitimate product is your friend.

Companies Fighting Diversion

Matrix, Sexy Hair Concepts, Scruples, Paul Mitchell, Nioxin, Sebastian, Redken, Macadamia Natural Oil, etc.

I've read a few articles online that speculate that diversion is a scheme by the manufacturers to make more money. This could very well be true, but for me as a stylist who sells product that I purchased with my hard earned money to sell to my lovely clients I hope it's not true. I only buy and use product I believe in and use myself. I know how every product is suppose to work with every type of hair I come in contact with. Diversion undermines my education and hard work.

Next time you're at the salon and are debating whether to purchase the product your stylist is offering you, remember that it is the best product for you and the stuff at the store is a much lesser quality product. Your stylist wouldn't recommend product they don't believe in, or product that doesn't benefit you as a client.

Have you ever bought a "professional" product at the store and weren't happy with it. It didn't work the same as the one at the salon? Let me know your experiences.



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