DIY SEO - Hubspot

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As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

1. Qualified Traffic - Traffic is nice, but if the visitors to your website are not going to purchase from you, they won’t make you any money.
2. Convert to Leads - Once you have qualified visitors, convert them into sales opportunities.
3. Measure & Optimize - Take a look at how well your strategy is doing, make adjustments and continue to improve.

(Read More on DIY SEO - HubSpot on Sazbean.com)