Do Good TV and Lights, Camera, Help!

BlogHer Original Post


Reel-to-Reality

I'm just back from a week in San Francisco where I attended the Nonprofit Technology Conference hosted by NTEN.  The conference was chocked fulled with so much exciting content that I think I must enough BlogHer posts on Nonprofits for the rest of year!  Rather than attempt to cram a year's worth of content into the blog, I'll be sharing some of the highlights over the next month.   For this post, I'm focusing on some interesting ways nonprofits are using video and film to tell the story of their causes that I saw or heard about during the NTC.

The Video Highlight of NTC: Put A Ring On It

How many executive directors of a national nonprofit association would be willing to do a video remake of Beyonce Put A Ring On It, and present the video to a ballroom of 1400 conference attendees before introducing keynote speaker Clay Shirky?   That's exactly what Holly Ross, Executive Director of NTEN, did for her community.   It was part of a brilliant online fundraising campaign to raise $10,000 in scholarship money for members to attend this important annual conference.  Read more here.

DoGooder TV Nonprofit Video Awards

DoGooderTV Nonprofit Video Awards highlight organizations that are using video to inspire and ignite social change. This year's theme, "Everyone's Doing It", was intended to encourage submissions of all shapes and sizes, from organizational vlogs, to staff-produced web clips, to high-end, professionally produced videos.   This year 175 organizations submitted more than 400 videos this year.  The submissions were winnowed down to 16 finalists for the final voting.  Four lucky winners were announced at NTEN's Nonprofit Technology on April 28th.  Winners received custom-designed videos cameras from Flip Video Spotlight and image licenses on behalf of Reuters. You can watch the winning videos here on the Nonprofit Times online.

Link TV

I was lucky enough to get an invitation and station tour at Link.TV and it was well worth leaving the conference for an hour or two to check out.  Link TV, a national television channel broadcast on satellite and cable into more than 42 million U.S. homes. Link presents hundreds of documentaries on critical issues, global news analysis, and the best of world music and cinema. Link’s mission is to engage Americans about the world’s diverse cultures and also its most critical problems – and offer pathways for individuals to take action to solve those problems.  The content is high quality, simply amazing.  Check out this documentary Torture on Trial.

Lights. Camera. Help Film Festival

Real-to-Reality will officially open the submission process for its Lights. Camera. Help., a film festival for non-profit and grassroots organizations to showcase films that promote their missions.    So far, the organizations that have promised submissions at Real-to-Reality are United Way, Capital Area Food Bank, Best Friends Animal Sanctuary, and the American Cancer Society. Each organization will tell us a little about their film and then show a trailer or excerpt.

Nonprofits are learning that they can become quality content producers.  Projects like NTEN's WeAreMedia are providing the leadership and know how for nonprofits to become the media.  If your organization is interested in learning more about using video to share its story, check out these resources:

WeAreMedia Live Streaming Workshop
WeAreMedia Share Your Story Social Media Style
WeAreMedia Video Tool Box

Beth Kanter, BlogHer CE for Nonprofits, writes Beth's Blog

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