Do More People Know that 1 in 3 Women Need a Poise Pad & Ignore the 1 in 5 Women Who Are Childfree?


Whoopi Goldberg is the hilarious new spokesperson for Poise pads, which women use for “light bladder leakage.” Anyone who’s seen Whoopi’s recent stand up, or even on The View on ABC, knows she’s not adverse to discussing how aging and menopause are impacting her daily life.  

Actually, the phenomenon of releasing a bit of urine with every sneeze or hearty guffaw can happen to any woman at any age.  Many women experience this level of incontinence during or after pregnancy.

If you’re lucky, the problem will be short-term, not chronic.  In my case, I spent most of my 40s trying not to laugh too hard and frantically crossing my legs with every “ah-choo”.  The trouble went away without medication.  I never did find out (nor did my doctors) exactly what caused it, or what stopped it.  

What the heck does this have to do with NotMoms?  Well, if you watch the commercial, Ms. Goldberg makes a big deal out of the fact that “one in three women” have LBL (light bladder leakage). The Poise website explains that one in three women translates to 40 million women.

That’s a lot of ladies.

It makes me think that if “1 in 3” is an impressive number, so is “1 in 5”.  As in, “one in five American women will end her childbearing years without having borne a child.” That stat was released in 2010 by Pew Research Center, which also revealed that there are now twice as many childfree women as in the 1970s.

Who’ll do a commercial for us? Margaret ChoKathy Griffin?


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