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Writer, blogger, and social media marketer & life coach. I love tequila, technology, and the treadmill equally. Sorry I'm not sorry.
 
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Don't Say You're Sorry. Just Own It.

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Women are emotional beings. We feel a lot of things: passion, ambition, desire, desire to be desired. But I’ve noticed that more than anything, we just seem to feel guilty.


Guilty for being passionate. Guilty for being ambitious. Guilty for wanting more. Guilty for wanting to be wanted.

I used to feel guilty too.

Until I owned it.


In my early twenties, I made so many decisions based on guilt. I always wanted to have a reason to justify my actions. A million reasons, actually. I went into conversations like I was going into battle, armed with my explanations like they were nun chucks. I would start swinging as soon as I heard the first disapproving, “Really? Are you sure?” I was armed and dangerous, ready to justify what I was doing to my friends and to myself until I was just beating everyone in the face with it.

But finally, something clicked for me. I realized my only explanation was, “Because.”

And I owned it.

For me, owning it isn’t just about owning how you look. It’s about owning who you are, how you feel, what you've done, and what you do.

Once I started owning it, I didn’t feel guilty anymore. I felt satisfied, happy, and confident.

That doesn’t mean I didn’t face resistance. At first there were naysayers, many of whom I thought were my friends. The thing is, people often think when you’re telling them something, you’re telling them because you’re  seeking approval and advice. So they start telling you everything that’s wrong with your decision or listing all the ways you should handle the matter. And then you’re crushed because you realize something you felt super confident about isn’t OK with them.

But owning it is about making it clear that you aren’t asking people for permission; you’re telling them what you’re doing.

Once I realized this, “I’ve owned it” and “Sorry I’m not sorry” became my go-to phrases.

I’m going to leave the job everyone wants at a fashion magazine to pursue comedy and writing, my real passions. I’ve owned it.

I’m going to run a marathon even though I’m not a runner. Sorry I’m not sorry.

I’m going to move across the country for a guy I just met. I’ve owned it.

And if people pushed it, I’d just say, “I’m over it.” What I meant was, “I’m over this conversation because my life choices aren’t up for discussion.”

And just like that, people stopped pulling me into two-hour “Really?” and  “Are you sure?” and “I’m just worried…” conversations.

Once I realized that owning it had made such a difference in my life, I had to share the message on my blog, The Life & Lessons of Rachel Wilkerson. I told my readers everything I’ve just told you and started doing posts about all the things I own. I own that I care about being healthy but sometimes think it's a huge hassle. I own that I’m one of the only people I know who doesn’t like watching sports. And I've owned that some of the things women’s magazines suggest I do in bed lead to results so disastrous, I’ve just quit trying -- sorry I’m not sorry.

Once I started writing about owning it, I was amazed by the response I got. It was like the dam of guilt that every woman uses to hold back her true feelings suddenly broke and I got countless comments, tweets, and  e-mails from readers thanking me for reminding them that they didn’t need permission to be who they are. As they told me about the decisions they wanted to own, I could feel their passion and confidence and I could tell how cathartic it was for them to own it.

And then I realized that they didn’t need to just tell me what they wanted to own. They needed to tell the world! I knew everyone could benefit from seeing more owning it going on -- whatever “it” might be. So I posted a question on my blog: What do you seriously and officially own?

I told my readers to let it out on their blogs, their social networking sites, or via e-mail, and let it out they did.  Nearly 100 blog posts went up answering my question. Women owned everything from grad school to wedding color schemes to being vegetarian to taking a long vacation. They owned the little things (their favorite  desserts) and the big things (their struggles with anxiety or depression). And even though they differed on what they

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mryjhnsn 5 pts

I so agree with you so much that I had to respond :)

HeyItsMe 5 pts

Acceptance has become a stepping stone on the path to moving forward. Keeping a "truly do not care what others think" approach is helping me move forward and re-identify myself.
It is knowing how to follow your own road.
Thanks

idreamofgreenie 5 pts

And just like that, people stopped pulling me into two-hour “Really?” and “Are you sure?” and “I’m just worried…” conversations.

I can completely relate. I have adopted a similar approach over the past few years and it has been such a relief to have the bogus naysayers out of my life.

Well written and resonant.

Rachel @ UpperBottom.com 5 pts

I think this comes with maturity, and I feel grateful that at 27, I'm comfortable enough in my own skin to "own" things. Decisions, likes, dislikes, less than desirable personality traits...it's just me. But I wish youth understood this more clearly... it would make growing up a lot easier.

Well said. Great post!

jodichick 5 pts

the four little words that can change your life. Since discovering Rachel's blog I am saying this all the time and I am amazed at what a difference it makes. When I decide to own my decisions, I am more confident and assured and delightfully unapologetic for living my life in a way that makes me happy. Your blog is my go to spot when I need a reminder to own it and not be ridiculous. Thanks for sharing yourself with us all.

MarieLewis 5 pts

It's a revolutioooooon! Way to go Rachel. This is something everyone needs to read.

Ruby99 5 pts

This post really hits home! Something I definitely need to do.

TeneciaP 5 pts

Often times when I read Rachel's blog, I feel like she's speaking right to me. Her posts on "owning it" are like my instructional guide to loving who I am.

When I shaved my head bald & everyone questioned why I would make such a drastic change, I owned my new look & ignored the negativity. And so what if you think it's weird that I have muscles and compete in figure competitions...sorry I'm not sorry!!

T.

Blossom365 5 pts

I feel like this story was written just for me! Thanks... I love it!

My Ex- Life 5 pts

I began "owning it" a few years ago and it changed my life. A funny thing happened along the way... I used to hate to admit I had made a mistake but since "owning it" I "own it" when I do it wrong too! It's just another part of who I am... not perfect.

www.juliemooreonlife.wordpress.com ( http://www.juliemooreonlife.wordpress.com/ )

hungryhealthymj 5 pts

I'm a pretty new reader to your blog, and you have totally inspired me! Sorry I'm not sorry is my new mantra. So what if it's taking me for-freakin'-ever to get over my ex? Sorry I'm not sorry. This is my process & I'm owning it. So what if I'm 31 & still not sure what I want my career to be? I'm not going to spend hours explaining to someone why I still want to explore. Those are hours I could spend actually exploring! Nope, not sorry at all. This is the best best best feeling! Thanks, Rachel!

LBDinNYC 5 pts

Hi Rachel, I'm new to your writing and love this post. You really capture the energy and spirit behind OWNING IT! I'll be checking out your blog soon. I am in the process of learning to own my decisions and take a stand for myself to a much greater degree than I ever have in my life. Owning my challenges and struggles is hard but to this day I can see that owning my BRILLIANCE is even more daunting. I know it's not just me -- I see how people diminish themselves and feel threatened by others who shine really brightly, but, I'm hopeful and confident this is changing as we all evolve. It's thanks to posts like yours and the work of many talented, inspired and empowering people that we are all learning to own it and support each other! Thanks again for a great post!
Best,
LBD

BCriswell 5 pts

I am a huge fan of not apologizing for your decisions. I do feel that this "guilt" is innate to the American woman because of our emphasis on the "selfless woman." This lesson was one I just recently learned in a more encompassing way as I was grappling with the decision of whether or not to have children....

Everyone seemed to think that they were entitled to weigh in on my circumstances--whether I should or not procreate. Then I realized that no matter what I chose, some (expletive) was going to judge it... and who was I trying to impress, anyway?

The only person I have to answer is me, and since I have embraced this, my life has changed dramatically. Bravo for getting the word out!

Kaytee 5 pts

I have been a huge fan of this movement since day one. I'm really excited to see the message reach a lot more people!

Since graduating from college, I have had to apply this to so many different aspects of my life. Some things I expected I'd have to justify to other people, but I am constantly amazed when people give me trouble for decisions I know are right for me. But the truth is, I don't have to explain any of it. This is what works for me. Sorry I'm not sorry. This phrase has become a permanent (and frequently used) part of my vernacular and I'm sure as my life keeps changing I'm going to be saying it even more.

Cameo Morningstar 5 pts

I like this phrase, "Own it". I don't really own anything of monetary value, so owning my feelings, thoughts, emotions and, well, myself, is of huge importance to me. I may not have been using this phrase (though now I shall start) but I've been living this philosophy for awhile now and life is definitely sweeter when you "OWN IT!"

lattelove 5 pts

this post was really inspiring and I can't wait to share it with others! Thanks, Rachel. i'm owning. it.

Click.The Good News 5 pts

I've been a reader of Rachel's blog & she's an amazing inspiration. I can say that I've personally been too timid & worried about what others think all the time, and let guilt control my life for too long. It's not easy & it's not over-night, but I love the new mentality and the freedom (and even power) that I feel with owning my life.

Vendetta_Fox 5 pts

You are an amazing inspiration and have helped me continue the shift in my life from being afraid to claim what I want to Owning It, and keep it moving. Apologizing for what I want does a disservice not only to me but to the Universe as a whole by me not living up to my full talent and potential. Thank you for putting the message out there a reminding all women that no matter what they want, there is no need to apologize for it.

ashleynbreton 5 pts

I'm a huge fan of Rachel's stance on owning things and not apologizing for things you enjoy. I was brought up as a Christian girl, and to only date a Christian boy. In my history of doing that, I've been emotionally and sexually abused by those so called "Christian boys". I dumped my abusive boyfriend about a year ago because I met a fantastic guy at my new job. Now, I didn't necessarily dump my ex FOR this guy, but seeing what I was missing out on such as being cherished and respected, it definitely helped my case and giving it hard to my ex in our break up conversation.

My new boyfriend is atheist and he has a better, more loving heart than ANY Christian guy my age that I have ever met. Although my family wishes he would start going to church, I love him for him and unless he wants to do it on his own, I'm owning our relationship. So many of our friends tell us "I hope you guys know how lucky you are to have found each other" because even outsiders can clearly see the in depth chemistry we have.

I'm a Christian completely in love with an Atheist. Sorry I'm not sorry.

VanessaVan 5 pts

I guess I'm owning it and moving in with my Fiance's dad in Michigan. I'm moving over 1,000 miles to start again in a basement of someone I've not met, and probably moving into a worse economy. But i'm doing it for a lot of good reasons. I'm not sorry at all, so no sorry.

SMASH1983 5 pts

I am an avid fan of Rachel's blog and really love this post. Her ideas of "owning it" and "sorry I'm not sorry" really hit home with so many of her readers, including myself. It's all about doing what YOU want to do and having the power to stand behind your decisions. A very powerful message. Kudos to Rachel and to your site for having such an amazing blogger and her amazing message here.

shelbyvanpelt 5 pts

"How are we going to ever be satisfied if we apologize whenever we make an attempt to not settle?"

Whenever I find myself tempted to apologize, I ask myself: to whom am I supposed to be apologizing? And if the answer is anything but "that person whose toe I just ran over with my shopping cart" or "the person who I inadvertently insulted with my flippant snark" or something like that...I zip it.

Apologizing to society in general? To amorphous groups who are not in any way affected by my wacky life decisions? To...myself? Nope. No sorry.

Anyway. Excellent post!

dysterious 5 pts

"The thing is, people often think when you’re telling them something, you’re telling them because you’re seeking approval and advice. So they start telling you everything that’s wrong with your decision or listing all the ways you should handle the matter. And then you’re crushed because you realize something you felt super confident about isn’t OK with them"

You just put into words every frustration I have with some of my friends. I love them and I know they love me . . . but me telling them what I am doing isn't asking for them to try and get me to do what THEY would do in the same situation.

I need to get better about asserting myself and making it clear ahead of time that I am OWNING it.

Maria Niles 5 pts

This is seriously brilliant:
What I meant was, "I’m over this conversation because my life choices aren’t up for discussion.”
Thanks so much for sharing your movement and results!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles )
PopConsumer

srawlings 5 pts

Susan Rawlings@susansboutique
Twitter:
Email: boutiquesearchmarketing@gmail.com

I love this post! I've done so many things I've had to own, I think I just got used to it. Now it's second nature.

A different take, but a similar outcome I guess.