Don't wait for an opportunity, make one!

You're knee deep in diapers, the baby is crying and you still have a ton of laundry to get through before making dinner. Sound familiar? Until I had kids, I thought stay-at-home moms read novels and ate bon-bons while their kids played happily. I couldn’t have been more wrong! It has been an overwhelmingly exhausting and thankless job, as well an incredibly fulfilling and amazing experience; I wouldn’t change it for the world.

Despite the great honor and responsibility that comes from raising children, there has always been a nagging desire to really challenge myself and grow in ways that don't involve drool and dirty laundry. 

If you've been feeling like me, that you need to create or accomplish something to further challenge yourself, it’s time to take action. It's time to recover those million dollar ideas; from services, apps or entertainment solutions that you've seen the need for or secretly wished for. It's your chance to make it happen.  It's an exciting new age of technology and opportunity for entrepreneurs in the US. So why not give it a go?!

It's going to be super difficult.

Businesses are like babies, there are those absolutely magical moments that make all the thankless, monotonous tasks you trudged through to nurture it's growth worthwhile. Like a baby, with a lot of hard work, stamina, and a bit of luck, it will grow up to be something you’re proud of. But to get to that point, you have to be aware of the huge sacrifices of time and resources that come with being an entrepreneur.

Rule #1

Businesses aren't fun all the time, or even most of the time. The question “Why does the business exist and what value is it adding?” will come up over and over again. Knowing the answer to that question is crucial to it’s survival and will get you through the difficult tasks that come with owning your own business. 

Rule #2:

Businesses don't want to succeed. They don't want to be born and come into the world kicking and screaming much like a baby. There will be lots and lots of moments of uncertainty and self doubt. Don’t let them get you down. Refer back to Rule #1.

Rule#3

Set your boundaries. In your zeal to grow your business, don't sacrifice your family and friends in the process. Your business, like a child, will clamor for all your free time. Unlike a child, the business will still be there tomorrow but your children will grow up and leave someday.

 Rule #4

Be realistic about your expectations of success. You may not be the overnight success you had dreamed, but the steps you have taken towards financial independence, a new project, or acquiring new skills should be applauded.  Reward yourself for the accomplishment of taking a risk and following a dream!

Recent Posts by Keri Multerer

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