Driving engagement with video

<!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p {margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Times; mso-fareast-font-family:Cambria; mso-hansi-font-family:Times; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} -->

In this session, attendees will look at how adding video to your blog can add an additional layer of collaboration and engagement between you and your audience. Video allows you to share your online persona and engage your audience in a way that text and pictures can’t. Additionally, instructional videos give your audience a better understanding for a topic or how to use a product – in other words they provide an excellent way to show rather then tell.

Video consumption continues to climb drammatically. In August 2009, a whopping 81.6 percent of the total U.S. Internet audience viewed online video, and the average online video viewer saw 9.7 hours of video in August alone. (source: comScore Video Metrix study: August 2009). Consumer interest is paving the way for bloggers to diversify the way they share information. Video on the Internet does two things — it provides bloggers with a rich medium for communicating with their audience, and with new collaboration tools, it allows users to connect, collaborate and share – thus providing audiences with a level and immersive playing ground.

With costs and size of video cameras diminishing, and camcorder technology improving, anyone can post video with ease. Also, the latest editing tools make it possible for anyone to add interesting text, transitions and titles to their captured video without spending a fortune on complex solutions that take hours to learn. Gina will discuss both the ease and benefits of editing and sharing video, whether it’s through Facebook, a blog or even YouTube.

About Gina Miccio
As a mom of two young children, Gina Miccio is always looking for ways in which parents can capture the persona of their pride and joys, and then easily share those moments with friends and family. She is passionate about using video as a wonderfully rich medium for doing so. As co-founder of Pixorial, Gina helped uncover an online video-sharing tool that makes it possible to upload, edit and videos in ways that weren't possible before.

Return to Room of Your Own submissions