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Mostly Unpaid Labor: The Economics of Blogging

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I think that it is time that we have an honest conversation about the world of blogging. It seems every few months, a blog run by a woman erupts in some form of controversy due to advertising or remuneration. Most reasonable people are aware that bloggers aren’t living at home, typing away in their mother's basement, but the mendacious myth that we are all financially well-off seems to just want to stick around.


Keyboard with BLOG highlighted

I was reading Amanda over at the Washington City Paper recently and she had to explain why she had what a reader viewed to be a sexist advertisement on her blog. Feministing’s readers have complained about fat-phobic ads and Feministe had to give a breakdown of their finances last year to satisfy reader curiosity. In an effort to make her space safe, Liss over at Shakesville canceled her advertising and is now dependent upon reader donations to support her work. Every two months, she puts up a reminder post and inevitably some pain in the ass will show up to complain.

I feel the need to say that blogging is hard work. I know it may simply seem like bloggers are living the life of Riley, but I am here to tell you first hand, that some days my stress level is incredibly high. From the hate mail to the drive to always find interesting subjects to write about, each day brings a lot of stress. This is not to say that I don’t like what I do, but that it is very unrecognized and often filled with conflict.

I know that people believe that -- because there are ads on my blog -- that I am making a significant amount of money, but don’t let that fool you. Advertisement does not come close to offering me equitable reward for what I do. Like many women before me, I have had to find separate ways to finance my urge to communicate and explore this world through the written word.

I had no idea until recently how many people were reading my blog using Google Reader. This may be very convenient for you as a reader, but it means that you are not landing on my blog. This means that you are not giving me pageviews, which is how I get paid through advertising. To change this, I have altered my feed so that it will no longer provide full posts. I am working on getting snippets to appear so that you can get a sense of what each piece is about, but that may take some time, as I am not technologically savvy.

Whenever I can, I try to support the work of women writers because I know first-hand how hard it is: I know about the rejection letters, the hate mail, and what it's like presiding over epic blog wars. I know about the stress and the high standards that we are held to. I know about the courage it takes to lay yourself naked before the world in the hope of making some change. I know what it is to see your good intentions spit upon.I know what it is to learn publicly -- and to challenge yourself to unlearn -- all of the privileges that you have spent a lifetime learning. I also know that despite the challenges, someone will always show up to tell you that you missed something, or how wrong you are doing something, even as they often lack the courage to do what you do every single day.

Blogging is work. What's more -- it is unpaid labor for most of us that do it. This may not mean much to you, but I ask you to consider that most of the work women do in this world is unpaid and this largely contributes to the economic gender imbalance. So when I see yet another blogger having to explain why she has ads that are questionable, it makes me upset.

Each day of our lives we make compromises. We have to because we live in the world as it is and not as we want it to be. This does

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Anyas thoughts 5 pts

We pay for so many things we didn't ask for and prefer not to pay for: various insurances I never used but for which still had to pay the fee, and other required fees.
We never asked for an Iphone, before it was released and we got so addicted that almost everyone needed to have one.
We pay:
1) if its required
2) if we really want to use certain service/ product, even if we never asked for it at the first place. Economists would call it "inelastic demand"

blogging fits neither category.

http://leaderedefined.blogspot.com/

DeanaB 5 pts

I think this is a really good explanation.

Deana Birks
Eat. Drink. Read. Blog. ( http://www.deanabirks.com )

Anyas thoughts 5 pts

Lets be frank- no one wants to pay for info we could get somewhere else.
I am willing to pay a hairdresser because he spent years learning how to cut hair. I am willing to pay a doctor because he has the expertise to provide high quality services. I pay because I cannot get it from anyone else.
A blog (or most of them, apart from some expert blogs) is a place for conversations and discussions open to everyone- not only experts.
People use blogs to express their opinions and views, just like in real world conversations. While I am interested in yours and other blogger's thoughts and observations, I will never be willing to pay for them, just like I will not pay people who choose to spend a lot of time talking to me in real life.

alyssaroyse 10 pts

I think that the vast majority of blogs out there are simply there because the blogger wished to blog. Certainly, my personal blog is just a place for me to talk, because sometimes I would rather say things "out loud" than talk to myself.

No one asked me to do it. No one asked for any particular content - it is, as many blogs are, some combination of ego and therapy. I simply put it out there because I want to, and I don't expect anyone to pay me for it. Just like I have bees because I want to, and give the honey away. Or make soap and give it away so that I'll run out and it will justify making more soap. No one asked for it, I do it for myself and share it, and don't expect to get paid for it because no one asked me to do it.

There are plenty of people who make soap, raise bees and write as a primary job, but they went into it knowing that and generally made a business plan to monetize the thing that is just a hobby for me. Simply put, there isn't a market for most people's blogs, because a market is a group of people that are willing and able to pay for a product.

I'm not sure that it is "fair" for anyone to expect to be paid for something that no one asked them to do. It's a nice bonus, but it's not like anyone is doing anything wrong by not paying you to do something they didn't ask you to do. If you put it out there freely, it's reasonable to expect that people will want to consume it freely.

Don't get me wrong, it would ROCK if everyone who blogged could make a living doing so. I want to live in that world. But none of us live in that world.
I think we all have to get a little more real about why we blog and what we really want from it. And if it doesn't feel good, we shouldn't do it.

____________

Alyssa Royse

Personal Ramblings: AlyssaRoyse.com ( http://www.alyssaroyse.com )

JUST CAUSE Magazine ( http://www.justcausemag.com/site/pastIssues.html )

alyssaroyse 10 pts

____________

Alyssa Royse

Personal Ramblings: AlyssaRoyse.com ( http://www.alyssaroyse.com )

JU ( http://www.justcausemag.com/site/pastIssues.html )

MomentswithMegan 5 pts

People always assume I'm making money with blogging. Nope. All I have are Adsense ads and I temporarily removed them bc I read that it makes a blogger look unprofessional (we'll see...).

I have gone back and forth with the full/partial feeds. I know that a lot of the pros do full feeds, but I'm a stats junkie and need to know who actually clicks and reads my posts. The main reason I have it set to full, is the fact that people often use their cell phones to read.

People assume we are getting paid money with each click and it's really not like that (WE WISH!).

Sigh. Isn't it funny how you feel for your fellow blogger and try your best to click ads/subscribe/comment whenever you see something you like? lol

Being a blogger is hard work, but I love it.

-Megan Anne

http://www.momentswithmegan.com

( http://www.momentswithmegan.com )

kbojar 7 pts

A good point about comments. I am going to try to do more of that.

As a retired person who is blogging primarily for fun rather than for money I never thought that much about the economic side of blogging.

Thanks to womanistmusings for this informative post.

Karen Bojar

http://www.the-next-stage.com/

LMAshton 5 pts

It's also about Internet speeds. Not everyone has high speed Internet.

I'm in Sri Lanka, Asia. We have a huge amount of packet loss in this part of the world and Internet speeds in general are pretty slow, even though we're paying for a higher speed. We just do not get the kind of speed that has become the norm in many parts of Canada and the US.

That translates to having to load and reload some sites up to 10 times or more before it loads properly. If the site has images or is otherwise pretty big, then it can also take a while to load. And frequently enough, many sites do not load properly a good amount of the time.

So what might seem like a simple click to some people can mean a lot of time wasted trying to get a single page to load for others.

RSS? Still not as reliable and fast as I'd like, but eventually, it loads and with much less attention on my part.

Laurie in Sri Lanka

Chilli & Chocolate ( http://food.laurieashton.com ) | A Canadian in King Parakramabahu's Court ( http://srilanka.laurieashton.com ) ] Photos by LMAshton ( http://photos.lmashton.com ) |

WildIris 5 pts

I think I've been living under a rock, or at least a rock that doesn't make any money. Comment or click through on an ad, sure I do it for others all the time, but I'll be darned if the favor is returned. I try to be thoughtful about my comments, and sometimes I am lucky to get a thoughtful response in return, but make money....My husbands laughs a full belly laugh and wants to know when I am going to get serious and help him with his/our home business.
when I put ads on my blog I felt like I had to apologize for them. I know its lame, but that is the way I felt. It is unpaid labor and a labor of love, otherwise why do it. Now I am going to go and look for that ad on your blog.

DeanaB 5 pts

A few things: a lot of people will just unsubscribe if someone goes to partial feeds. I don't know why, but people get cranky about it. However, I have seen a few blogs that have ads in their feeds at the bottom of each post. That may work better. I wish I had advice on how to do it.

Also, Google Reader has a bookmarklet called "Next" on the Settings page under Goodies. You drag it to the toolbar and then click on it and it takes you to the next blog in your reader. This is awesome because you can see the posts as the author intended rather than in boring feed format. You could tell your readers about "Next" and I'm certain if more people knew about this option they would prefer to read blogs this way. Everyone wins: the blogger, the readers.

Deana Birks
Eat. Drink. Read. Blog. ( http://www.deanabirks.com )

Denise 1206 pts moderator

I lurk more than I comment - for me, it's again, a time constraint thing BUT that's the first thing I do when I've got an extra five minutes - I find a blog I haven't commented on lately and I go. Or I find a new blog and I go comment. Or I grab something I've shared/bookmarked/saved and I go have that discussions.

When I review my work life and I try to decide what I cannot let go of - or what I need to find more time for, it's always about the comments. Always.

I cannot comment less and I must find time to comment more.

You just gave me another nudge to make sure I keep finding those extra minutes in my day. Thank you!

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net/ )

Denise 1206 pts moderator

I didn't try to make the point that money making blogs serve full feeds. I do realize that most of the blogs people mention are written by white men. Totally agree. I recognize that.

Whether you believe my lack of time argument is legitimate or not - I don't really want to change your mind. I know what I do. I know what my limits are. And, I'm really quite confident in my choices. I'm working everyday to make sure women's work is recognized and that women are paid for their work.

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net/ )

womanistmusings 5 pts

Darren of Pro Blogger clears over 100k a year and he has diversified his earnings on his blog. You will note that most of these small blogs that you don't have time for are written by women. I really think that idea of not having time to click a link is specious. It is not as though clicking a link takes an enormous amount of time; it literally takes a second and in so doing you are ensuring that the blogger gets paid. I agree that there should be a different system but this is what we have and therefore we should be willing to make modifications to ensure that all can participate. If we are unwilling to do so we will find (just as we already have) that this is a medium that is going to be dominated by White men of class privilege.

http://www.womanist-musings.com/

CharlotteSea 5 pts

I never comment. And you're totally right, that's ridiculous. I have thoughts, you're putting yourself out there and I don't share my feedback with you? Why? Because actual dialogue could occur? That would be... lovely! So what am I doing staying so removed? Thank you for calling me out, because I personally needed it.

- Charlotte : )

http://mykidsthinkitsthe80s.blogspot.com/

Denise 1206 pts moderator

It's horrible, I know. But if you change to partial feed, the odds are slim that I will read your work on a regular basis.

If I don't feel a strong affinity for your blog, I will unsubscribe immediately. If I can't imagine my feedreader without you, I'll hang onto your feed and when a teaser really does draw me in - I'll click... if I have time.

I respect the people who choose to go to partial feed in order to earn a living. I do and I will not judge them for their decision. But my time is as valuable as their work. If I had more time, heck yea I'd click every link. But I don't and I can't.

There should be a better pay model, shouldn't there?

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net/ )

Erin White 5 pts

There are two women I follow on Twitter who have tweeted within the past few days complaining that if they have to click through from the RSS feed to read the whole post, they'd rather unsubscribe. They are both SAHMs with husbands who provide for them and their children, and I think they just don't get the concept of blogging for income vs as a hobby. This disappoints me; I'd like to see them support other women instead of criticizing from their comfortable positions.

Still, if you look at most of the big, successful blogs out there - for example, ProBlogger, Lifehacker, Mashable, TechCrunch - they all provide the full post in their RSS feeds. I don't know if they always did that, or changed it after they'd "made it", but it seems to be the unwritten rule among the big names, and I don't know why.

Erin

My Mobile Adventures *~*~* ( http://MyMobileAdventures.com ) - Mobile/photo blog | @BellTinkR

The Single Rider ( http://TheSingleRider.com ) - The fine line between "alone" and "free" | @TheSingleRider

INeedACanoe 5 pts

My husband usually thinks I'm silly for blogging so much, having received so little in return. Unless you're in our shoes, blogging is something I love to do (and prove it) whether or not I get justified compensation. The ads I place on my blog are there in hopes that I will be able to dedicate myself more fully to the craft.

When I comment on other blogs, criticism is not tolerated. If I don't agree, I don't look for an all out war. I simply find things I like and go from there. I know the work put in to making those words click, and therefore would expect the same from fellow bloggers!

Thanks for the post!

www.ineedacanoe.blogspot.com ( http://www.ineedacanoe.blogspot.com )
~*~Eneida~*~

Vered 5 pts

I have yet to see male bloggers criticized for trying to make money from their blogs the way women bloggers are being criticized.

----

Vered DeLeeuw

Professional Blogger ( http://momgrind.com/hire-me/ ) and Social Media Consultant ( http://www.socialmediamarketingexpert.net/ )

womanistmusings 5 pts

On Twitter you can find me here http://twitter.com/womanistmusings thanks so much for taking the time to read.

http://www.womanist-musings.com/

JennaHatfield 181 pts

This?

"So I am going to say this as plainly as I can: if you are not hitting the donate button and you are not paying someone’s bills, do you really have the right to criticize the way in which many attempt to earn a pittance (and believe me it is a pittance) from blogging, while reading their work for free?"

Says it all.

Kudos.

@FireMom ( http://twitter.com/FireMom ) from Stop, Drop and Blog ( http://stopdropandblog.com ) and
The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com )

missbritt 6 pts

Love, love, love.

Loved it so much I tried to hunt you down on Twitter so I could become a loyal stalker. But couldn't find you. :-)

But still?

Love.

Miss Britt

http://www.miss-britt.com

"Dignity is Overrated"