Editing Your Video For The Web

For those of you can't be here, I wanted to share with you the 'Editing Tips' we are using in the Videoblogging session today at 2pm. This is my own personal tips sheet, so you will likely not agree with everything I suggest, but it's a great starting point for you to use in your own experiments at great quality web video for teeny tiny file sizes.

New to vlogging? Try freevlog (fabulous resource for newbies).

Chop Shop Tips

Editing your work isn’t necessary. There are videobloggers, especially those who like to churn out tons of content rapidly and under deadline, that ‘get it on the first take’ and upload their movies will no editing. However, uploading completely raw movies doesn’t happen, because while editing is a luxury, compressing is fundamental. 1 hour of a raw movie footage is roughly a 10 Gig file. With editing you should be able to achieve a 3-4 mg minute (ie 1 minute=3-4 mg).

Free Editors (most common)

Windows Movie Maker (WIN)
iMovie (MAC)

Formats (recommended)

h264 – Made by Apple, this format requires your viewers to have the most up to date version of Quicktime, version 7. That’s a big CON, but the PRO is that this codec yields a smaller file, for the high quality, and is perfectly compatible with iTunes.

MPEG-4 – This format is much more widely accepted by your users. With MPEG-4 you still get a well-optimized file that won’t overburden your servers. There are a few more necessary tweaks to make when compressing (sound), but it’s a small price to pay for this great codec (also compatible with iTunes).

WMV – Very easy, no tips necessary but this needed to be included.

Settings (recommended)

h264 – Personally, I try for a 320 x 240 pixel video. I set it to 15 fps and use AAC stereo audio.

MPEG-4 – My favorite choice! Here I also use 320 x 240 with 15 fps and I choose MPEG-4 audio, only this time it’s mono. I choose a rate of 22.050 kHz for sound.


If you can go stereo do it. However, with some file formats it greatly reduces your file size. Test it.

Don’t restrict your data rate. It creates a larger file, because it forces at least a certain amount of data to be sent at any given time. Change it to Automatic.

Experiment with your quality slider. With h264, you can go to Low and still get a great movie. With MPEG-4 you will need to stay in the Medium range.

Internet streaming settings should be ‘Fast Start’. Hinted is for people who stream from a real QuickTime server.


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