Elaine Wu (aka VirgoBlue)

Elaine's career path has been anything but conventional. She worked for MTV Asia and then became a radio producer and disc jockey by the time she was 19. She went on to work in marketing and promotions for Cumulus Radio (formerly Susquehanna) before becoming a writer, producer, and on-air lifestyle correspondent for "Evening Magazine" on the CBS affiliate, KPIX-TV, in San Francisco. She received three Emmy Award nominations for her work on the show.

In 2004, she left broadcasting for the corporate world, working for financial software giant, Intuit, where she managed their external customer word-of-mouth programs and spearheaded their internal social media communication strategies. It was while she was working with various social media platforms that she decided to start her own blog about one of her personal passions: food (http://virgoblue.wordpress.com). In 2009, she became the marketing and communications manager for BlogHer, the largest online community of women bloggers.

Elaine was born and raised in the San Francisco Bay Area, spent her teenage years in Hong Kong, and is trilingual (English, Cantonese and Shanghainese). She graduated from San Francisco State University with a degree in Broadcasting and Asian American Studies. She and her husband have a beautiful young daughter named Alexis.