Ellen Gerstein is the Director of Marketing at John Wiley & Sons, the global publisher based in Hoboken NJ. Her responsibilities include developing and overseeing marketing strategies for key categories and working with industry-leading brands like For Dummies. A passionate advocate and evangelist for social media, Ellen is a graduate of University at Albany (NY) and lives in the NYC area. Online, she can be found blogging at Confessions of an IT Girl and on Twitter at @elleinthecity. She is the mother of two children, Soccer Girl and IT Boy, and happily married to the always-charming and techno-phobic, Mr. IT. Ellen can usually be found in the shade at a youth soccer match but would much rather be on a palm-tree lined beach with book and beverage in hand.