Are You an Entrepreneur? Answer These 5 Qs Before Taking the Plunge

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5. Is this business in line with my core passions and mission?

It's a hero's journey to become a successful entrepreneur, to maintain the staying power, energy and commitment to make it work over the first years when the going is toughest. There has to be a compelling mission behind your work and a deep yearning to be of service. It is not a volunteer endeavor, it is a business; that you must commit to making profitable and lucrative. To do so, you need to know your core, competitive advantage –- what makes your business different from the rest, and how it stands out –- and communicate that powerfully in all you do If you're not passionate about the work, think again about launching a business.

Successful entrepreneurs have jumped into the cage with their fears and addressed all these questions. Think about your preferred style, values, needs and passions. Are you ready to embrace the entrepreneurial life?

If so, take the plunge, but don't wait to get the help you need. 2012 is your year!

Once you're ready to get started, one place to look for help is BlogHerEntrepreneurs '12, our second annual conference for women interested in business, entrepreneurship and technology. Register now for the conference, which takes place March 22-23 at the Citrix Executive Briefing Center in Santa Clara, CA.

Kathy Caprino is a career and executive coach, trainer, speaker and writer dedicated to professional women's advancement. Read her Forbes' blog, or follow her on Twitter, LinkedIn, or Facebook.


Kaplan University provides a practical, student-centered education that prepares individuals for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission ( It serves more than 53,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and Florida.


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