Everyone Says to Create an Elevator Pitch, but How Do You Do That?

BlogHer Original Post

Every single list of advice you'll read about attending BlogHer '14 will include some variation on this line: Have an elevator pitch. Perfect your elevator pitch. Practice your elevator pitch. Own your elevator pitch. Be your elevator pitch. Which is all fine and dandy, except no one seems to be telling people how to create an elevator pitch. Womp womp.

We discussed some ideas on the BlogHer Editorial Team. First and foremost, we'll define an elevator pitch for you:

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes[...]

So, in short, your elevator pitch at BlogHer will tell other bloggers, brands, and interested parties what you blog about and potentially why you blog about it in 30 seconds to two minutes. But no pressure. We promise.

The truth is that you already know what you blog about, you just second guess yourself when asked this question. Stop second guessing. Own your blog, your why, and your description of it all. Read on through some tips from our team to help get your elevator pitch in order for San Jose!


Credit: takomabibelot.


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