Everyone Says to Create an Elevator Pitch, but How Do You Do That?

BlogHer Original Post

Every single list of advice you'll read about attending #BlogHer16 will include some variation on this line: Have an elevator pitch. Perfect your elevator pitch. Practice your elevator pitch. Own your elevator pitch. Be your elevator pitch. Which is all fine and dandy, except no one seems to be telling people how to create an elevator pitch. Womp womp.

We discussed some ideas on the BlogHer Editorial Team. First and foremost, we'll define an elevator pitch for you:

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes[...]

So, in short, your elevator pitch at BlogHer will tell other bloggers, brands, and interested parties what you blog about and potentially why you blog about it in 30 seconds to two minutes. But no pressure. We promise.

The truth is that you already know what you blog about, you just second guess yourself when asked this question. Stop second guessing. Own your blog, your why, and your description of it all. Read on for tips from our team to help get your elevator pitch in order for Los Angeles!

Credit: takomabibelot.


Credit: m01229.

An elevator pitch is what your blog is about in a nutshell, what you’d literally tell people in an elevator. It must be completely natural and relatable and conversational and understandable right away.

A tagline is something memorable that says MORE about your blog, that you’d put on your banner, biz card, logo but would likely be too crafted to sound right just saying out loud.


Credit: inthe-arena..

No one is "just" anything. You aren't just a mommy blogger or a lifestyle blogger or a DIY blogger. When I hear someone say their blog is "just a [fill in the blank]" I hear them telling me that they don't think their story is important -- that they aren't important. Your blog is unique because it is yours and no one else can tell your story. Embrace it. Celebrate it. And eliminate "just" from your pitch vocabulary.


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Do you have a mission statement for your blog? What's your reason? Your why for turning to your blog to write, to share, to put words out into the universe? Who are you writing these words for? Yourself? Your kids? The greater public? Your mom? Think about all of these things as you craft your perfect elevator pitch.


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Okay, so your blog isn't like space camp for dogs, but it's like something. Is it like a personal journal, diary, beginnings of a memoir? Is it like the first draft of a really funny book? Is it like lemon chiffon something or other that makes my mouth water just asking the question? I bet it's like lemon chiffon, isn't it? You're my new best friend. Please hand me your business card.


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Most importantly, realize that if someone asks you what your blog is about, they are interested. Yes, I know that one time someone was a big meanie-face and was trying to make eye contact with the Super Famous Blogger across the room while pretending to be interested in your blog. But really? If I ask what your blog is about, I really, really want to know. I want to talk to you about writing and your space and how long you've been doing this and what keeps you going. So let go of the nerves a little bit and accept that yes, people are interested in you. For being you. Because you're awesome.


BlogHer Editor Jenna Hatfield (@FireMom) blogs at Stop, Drop and Blog.

Editor's Note:

Interested in learning more? Join us at #BlogHer16: Experts Among Us in Los Angeles! The Mind Your Business programming track is packed with tips to maximize your blog as a business including:

Crafting Your Pitch and Cracking the Media Code

Speakers: Paula Rizzo, Terri Trespicio and Lucrecer Braxton

Owning Your Expertise

Speakers: Julie Ross Godar and Tiffany Pham

Don't wait! #BlogHer16: Experts Among Us will take place from August 4-6, 2016, in Los Angeles, CA.

Book your room.

See the agenda and speakers.

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