Everything You Need to Know About Business Cards for Blog Conferences
Blog conference season is in full swing, and now is the time to think about those business cards!
Are you planning to head to some blog conferences this year? There are so many coming up – several BlogHer conferences, Bloggy Boot Camp, Mom 2.0 Summit, and Type-A Parent. Whether you are a seasoned blogger or a newbie, your online presence likely changes at least slightly from year to year, and it’s never to early to think about how you want to present yourself on your business cards.
I have learned a lot over the last couple of years about what really does need to go on the card and what doesn’t. A couple of years ago I had fully branded cards, which means I had my image, my logo, and some graphics from my website/social media accounts. I also had a description of who I am and what I do. You can see those here.
As you can see, I have two blogs, and I really felt like I needed to explain my “dual identities.” One side was for Elaine Griffin Designs and one was for The Laine List. Branding my blogs and not myself was a branding mistake for me from the beginning, and one that I have worked to correct.
Now while I don’t think there was anything fundamentally wrong with these cards, I have made some changes based on my branding as Elaine Griffin, as you can see here.
Which leads me to the first question.
What if I have two (or more) blogs?
Well, you can go a couple of ways here, and the main question you should ask yourself is: “What are my goals for this conference?” Are you marketing yourself? One blog? Two blogs? List the blogs you want to market. If you are going to more than one conference, you might have different goals for each conference, and you will want to tailor your cards to each conference.
I have decided that no matter what conference I attend, I am going to market both of my blogs. Here is my new card, with all of my info on the front, so people can take notes on the back.
What should I put on my cards?
- Your name. Okay, this *seems* obvious, but I think it could be easily overlooked.
- Your logo. Please tell me when you created your logo, that you had a high-res version created for printing! If you don’t have a logo, choose a nice Google font and go with it.
- Your picture. When you are surrounded by 5,000 faces, it’s great to give people an opportunity to remember yours.
- Your blog URLs. Again, I think this could be easily overlooked.
- Social media. My personal choice would be my Twitter handle and Facebook page, because I have put the most energy into them, and they are the sites I interact with best. My advice? Pick the social media you are most likely to engage in regularly.
- Contact info. Email address is an obvious must. Phone numbers can be good when you are trying to network with brands especially, but a lot of people aren’t comfortable with that. I say if you aren’t comfortable with it, skip it. There are a ton of ways people can get in touch with you.
- White space for people to jog down a few notes about you. This is probably the number one thing that helped me remember details about the people I met.
Where can I design my cards?
Of course you can pay someone to design your business cards. You can also utilize free services such as Canva and PicMonkey to help you with your cards. Just make sure you check the printer size specifications before you spend time designing your card. Believe it or not, print sizes are not universal!
Where should I get my cards?
I can recommend a few places. Vistaprint has never done me wrong. UPrinting has a decent quality card. My far and away favorite, though, is MOO. A little pricier, but oh so worth the money! Unfortunately, sometimes we put this off until the last minute, and we don’t have time to wait for shipping. (Sheepishly raises hand). In that case, go with Staples! You can place your order online and pick them up in a couple of hours. I’ve done this the last two times I needed cards, and they were great!
How many cards should I order?
There is no right answer to this question, but I think part of the answer to this goes back to how many conferences you will attend and what your goals of each conference are.
Are you using the same card at several conferences? Get a lot!
Are you targeting your message toward one blog? Get fewer.
Another thing to consider is how aggressive you see yourself being in terms of giving out cards. I know at my first conference, I brought home a ton of cards that I had planned to give out, just because I was too shy to offer my card. Now, get outta my way, ’cause I’m gonna give you my card, whether you want it or not!
What else do I need to know?
When you order your cards, it is important to order non-glossy cards. Glossy cards are hard to write on with some pens, and may even smudge, making all that pretty white space useless. Also, go with the standard-sized and shaped cards so they don’t get lost in the shuffle!
As far as using your cards at the conference, I have a couple of tips. First, keep some in the pouch of your conference lanyard for easy access. Second, if there is a speed dating event, it will be cray-to-the-zay. It’s okay to take a second to step back and jot a quick note about the person you just met. Believe me, you are going to want to do this. Although the speed dating events are generally rather short, you won’t remember anyone you met. It’s that nuts.
There you have it, everything you need to know about designing, ordering and using your cards at blogging conferences.