Falling in Love (with an idea) & Making it Last

When you have a great idea, you know you have a great idea. It's a magical moment. It's love at first sight. Everything sparkles and your head goes light and your stomach drops and *omg* this is the best idea ever. You just absolutely fall head over heels.

You tell all your friends about it and think about it all the time, fantasize about all the awesome things you and your idea will do together. You friends see you with it and they smile nicely but you know that, really, they think it's just another one of your flings. No, this idea is the one, you know it is. You and this idea are going to make it.

But like any relationship, all the fuzzy feelings in the world aren't enough to make you and your idea last for the long haul. Just like a any relationship, making an idea come to life and grow and stay with you with for the long haul takes a lot of work. You have to stick by your idea through the four relationship phases:

Falling in love. An idea catches your attention when you least expect it. It's gorgeous. It's everything you ever wanted in an idea. It’s The One.

Going steady. You start getting comfortable together. You don't just think about how awesome your idea is, you start thinking about how to build it--you start seeing a future with this idea. You spend time just getting to know it, having some fun, dreaming of the great things that could lie ahead for you together.

Engagement. Congratulations! You've made the big commitment. Now comes all the planning that goes into turning this idea into the real thing.

Marriage. Now you take all that work you've put into your idea and share it with the world. It's a huge leap of faith, and it's where most choke or fall short. This is where the real work begins. This is the part that really takes guts. Only the strongest matches make it to a sustainable long-term partnership like this. But if you nurture your idea and love it every day and don't let rough patches pull you apart, it can be one of the most rewarding things you'll ever do.

If you want your idea to be more than a fling, you're going to have to step up and commit. Nothing is easy all the time. If you believe in an idea, you find a way to make it work.

What have you overcome for an idea you love?

Emily Wenstrom
Creative Juicer
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