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Susan Getgood has been involved in online marketing since the early 90s, witnessing first-hand the evolution of the web to the interactive communitie...
 
 
 
 

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Is Texting the New Teen Road Hazard?

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On Monday, the Pew Research Center's Internet & American Life project released a new survey about teens' experiences with cell phone use in cars: Teens and Distracted Driving. They found that nearly 50 percent of all teens ages 12-17 have been in a car while the driver was texting, and among older teens, ages 16-17, more than 40 percent have talked on a cell phone while driving and more than 25 percent have texted while driving.

These results, which the Washington Post described as "frightening," are not altogether unsurprising. Texting while driving. It's just so tempting, especially if you're at a long light or stuck in traffic.

It's also become a serious driving distraction.

The problem is so serious that 19 states plus the District of Columbia have some sort of ban on texting while driving, and in October a presidential order barred all federal employees from using cell phones while driving. In a much publicized case in the UK last year, a young woman was sentenced to 21-months in prison under British laws that consider prolonged texting as an aggravating factor in "death by dangerous driving."

In September, the National Highway Traffic Safety Administration (NHTSA) reported that nearly 6,000 people died in 2008 in crashes involving a distracted or inattentive driver and more than half a million were injured.

But that doesn't seem to be stopping us. In a telephone survey conducted last spring by the AAA Foundation,  one in five drivers reported sending or reading a text or email message while driving, with reports of texting or emailing highest among teenaged drivers. 

Which leads us right back to my question: Is texting the new teen road hazard? 

Motor vehicle crashes are the leading cause of death for 15- to 20-year-olds and the NHTSA reports that last year, 16 percent of all drivers involved in fatal accidents attributed to distracted driving were younger than 20, and 12 percent were in the 20-29 age group. That’s more than a quarter of all fatal accidents in which distracted driving was a factor.

Perhaps even more disturbing than the results were some of the verbatim comments recorded by the researchers. While some teens demonstrated an understanding of the risks involved, others did not:

“I try not to, but at a red light, it’s a lot easier” said one high school boy. “And if I do text while I’m driving, I usually try to keep the phone up near the windshield, so if someone is braking in front of me or stops short, I’m not going to be looking down and hit them.”

Said one high-school aged boy: “I think it’s fine…And I wear sunglasses so the cops don’t see [my eyes looking down].” Likewise, another high school-aged girl wrote that she texts “all the time,” and that “everybody texts while they drive (…) like when I’m driving by myself I’ll call people or text them ‘cause I get bored.”

It's also pretty clear that teens are taking their cues from their parents:

One middle school-aged girl wrote: “I don’t really get worried because everyone does it. And when my mother is texting and driving I don’t really make a big deal because we joke around with her about it (cuz she’s a crazy driver) but we don’t take it so serious.”

Another 9th/10th grade boy said “Yeah [my dad] he drives like he’s
drunk. His phone is just like sitting right in front of his face, and
he puts his knees on the bottom of the steering wheel and tries to
text.”

The news isn't all bleak. Some teens clearly articulated the danger of texting while driving:

One high school boy was asked about riding with drivers who text: “Not if they know what’s good for them. I’ll snatch the phone out of your hands – don’t be driving in the car with me and doing that…I want to live until the end of this car ride.”

"I want to live until the end of this car ride."

How can we make sure that more teens, and most especially our own teens, learn to say no to texting and other distracting cell phone use while driving.

Emily McKhann and Cooper Munroe, co-founders of online community The MotherHood.com, have started a public service campaign to educate people about the dangers of distracted driving, Mom Sends the Msg.

At their site, I learned about Dnt txt & drv, a terrific education program in North Carolina aimed at helping teens understand the

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Susan Getgood 5 pts

My pleasure.  As a longtime member of AAA, I truly value what you offer to drivers. We've spoken in the past and I still intend to do a post or article about all the things AAA is doing to serve and connect with its members (and prospective members) online.

Totally unpaid testimonial - one of the first things my mom gave me when I got my driver's license was a AAA membership and it has more than paid for itself over the years in road service, travel information and discounts.

Susan Getgood blogs at Marketing Roadmaps ( http://getgood.com/roadmaps ), Snapshot Chronicles ( http://snapshotchronicles.com ) and Snapshot Chronicles Roadtrip ( http://snapshotchronicles.com/roadtrip ).

jgraziani 5 pts

jgraziani Susan, thanks so much for talking about this important subject. It's so important that as parents, we send our kids the right message, and part of that is taking our own advice by putting down the cell phone while driving. Your readers can find more info about what they can do to keep their teens safe while driving at http://bit.ly/t0s0q (AAA's teen driver section of their public affairs site. Full disclosure: I work for AAA.) Thanks for the shout out on the AAA Foundation's research.

LynnPO 5 pts

If it's possible to send a wireless signal can't it be as easy to BLOCK one? Why can't we block wireless cell signals from certain places like cars and schools?    Couldn't some company somewhere produce a high tech tool to install in a car that blocks cell signals?   Schools could use the same things - my nephews and their friends are constantly loosing phones at school because they get a call when their phones are supposed to be at home or in lockers - cna't the schools block the signal?  If it doesn't work, they can't use it and thus the problem is gone.  I know, sounds more simple than it is but... a decade ago, who'd have thought that cell phones would be so very compact and do so much?

Lynn PO Blogging about helping elderly parents and assisted living at http://help-4-mom.blogspot.com ( http://help-4-mom.blogspot.com/ )

Rita Arens 7 pts

I don't blame this problem on teens. I see plenty of adults texting while driving. It's as scary as watching someone read the newspaper while driving. I'm tempted, too, but we've all got to knock it off.

Rita Arens writes at Surrender Dorothy ( http://surrenderdorothy.typepad.com ) and BlogHer and is the editor of Sleep is for the Weak ( http://tinyurl.com/9pg62e ).

Expat Mum 5 pts

It's also illegal to be on a cell phone where I live but not only does everyone seem to do it, I've never heard of anyone being pulled over for it. Ironically, my cell phone rang earlier this year in my car. Since I was looking for my 13 year old son at the time, I immediately pulled over to take the call (which I always do). Within seconds, a cop car had stopped behind me, the cop gave me a ticket in complete silence and drove off. I filed a complaint on the basis that I could have been in trouble but the cop didn't bother to ask what I was doing. Haven't heard a thing of course.

paulag01 5 pts

Unfortunately I doubt any laws will do anything to change things. I don't see any LESS people on the cell phone even though it is technically illegal (except if hands free) in my county.  As a road cyclist I watch this nonsense first hand from a very vulnerable spot. Not just teens, but adults totally clueless, inattentive, and dangerous.  To be fair there are some very courteous people out there, but it is the minority.

As a whole we've lost the ability to do one thing at a time, which is the only way we CAN do anything anyway... perhaps I need to bring back my popular "the perils of multi-tasking" teleclass...

Paula Gregorowicz
The Paula G Company
http://www.thepaulagcompany.com

Learn 5 Steps to Move from Fear to Freedom ( http://www.thepaulagcompany.com/feartofreedom ) & Experience Greater Confidence (free)

Kasey 5 pts

This is one of my biggest pet-peeves. There was actually an article about this in our local news a couple of days ago, well not this exact story or just about [teens] but texting/talking on cell phone while driving. Florida is currently looking into banning both. I was surprised at the comments to the article. 95% of the commenter’s were very upset over the ban and all expressing how [THEY] can text and drive and not be distracted and that fact right there is even scarier. For the majority of teens [and adults], they think that they are perfectly capable to drive and have full attention on the road and what’s around them, yet still manage to text or talk on the phone when all the while they are swerving in and out of their lanes.

It’s scary out there, although I doubt banning or implementing new laws against texting while driving will really change anything. For some texting is an addiction and they will do it no matter what.