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Fashion Industry, You're Fired.

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Both music and fashion reside under an aging idea that they decide what is hot and what isn't. In reality, the big guns in both industries are severely out of touch with changing social climates. Old concepts don't hold true anymore. Runways don't decide beauty in clothes any more than they do in people, and people with normal average sizes have a harder and harder time finding clothes that are flattering/fitting because they are all designed for people considerably smaller. It's time you fashion industry execs stepped out of the dark ages and stopped assuming that because it's on the runway, it's out in the world.

My mom will be the first person to tell you that I have never been someone who really went with the times as far as fashion was concerned. I borrow here and there from different fads and eras, but for the most part I set my own pace. I always have. The fashion industry has always been an opponent of mine in this world simply because it's never been able to properly represent me in size or style, but things have just gotten out of hand now. I can't find clothes at all.

I set out to buy jeans the other day. I failed miserably. In order to find jeans that fit my hips, I have to go up a size in my waist. I know sizes well enough to know that I am an 8...not a 10. Then sometimes I can get a better fit in jeans that are "longs". The trend is low cut waists, which those of us who have given birth find ourselves hiking up all day because they don't adhere to the shape of wider "breeding" hips. They sit uncomfortably. Awkwardly. With all that hiking up, I find myself with flood pants now. I buy longs, and I still have to cuff the bottoms. I spend enough money on jeans not to need a tailor every time. This is not a power suit. It's a pair of jeans! But, I have carried a child. I have give birth. My body is of the curvy variety. I am not obese. I am not even overweight. I do jumping jacks every day. Yoga on the weekend. Why can't I find pants that fit?!

The same holds true for buying dresses and tops. The styles themselves seem geared toward small, thin women. The tops sit awkwardly on my size D breasts, criss-crossing fabric laying unflatteringly bunched up across my chest. Lower cut tops showing my bra in awkward places, and my bra is low cut itself! They are clearly designed for Kate Moss or Tori Spelling (you know, when she is not pregnant) I am not either of those things. Certain shirts with fitted half sleeves I can't even buy because they don't fit onto my arms. If I manage to get them on, I feel like the circulation is being cut to my hands. I AM NOT OBESE! Why don't normal clothes fit me?! It has gotten to a point that I hate clothes shopping. I hate trying on clothes.

Open up your favorite hip fashion magazines, and you will get your first clue as to what the problem is. An entire industry of people who think that the average American consumer is a size 4. In reality, the average American consumer is a size 14. Now, I know some 14's that are some of the most gorgeous women I know. They carry themselves with a confidence that makes men weak, while dressing to every flattering point they have (most notably, a gorgeous face, great boobs, and smooth round hips). They will be the first to tell you though...shopping is impossible. Expensive clothes on top of tailors and dressmakers. It's unnecessary when there is a billion dollar industry sucking the life out of the American woman claiming it understands us...and that it knows beauty.

Fashion industry, you are grossly, obscenely out of touch.

I don't want to see any more Cosmo, Elle, Vogue covers claiming to understand women...what makes them feel good about themselves in clothing and what doesn't. You have no idea. Do you know how I know? I am an American woman who is actually BELOW average in size, and I can't find clothes that fit and flatter my body. The industry is made up of dinosaurs who still think they decide what's hot and what's not. Kate Moss is over and probably caused more anorexia than anyone since Twiggy...and Twiggy was a size SIX!!!

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Nicole_Longstreath 5 pts

I know this is frustrating; women are in a bit of a pickle when it comes to dressing ourselves.

The best solution to finding clothing that fits properly and wears well is to buy good quality. We're just not going to find clothing that lasts at Old Navy, Forever21 or Target. When shopping, pay attention to materials and construction.

Even still, if we buy top-quality clothing, the chance is that it will STILL need to be altered to fit well. As the author illustrated, we all have vastly different shapes.

Finally, finding a clothing brand which fits you best just takes time. You literally will need to try on dozens of different garments. I know this sounds like torture, but it's important to separate the emotion out of dressing. If the garment doesn't fit, it's not YOU that's the wrong size - it's the garment.

My advice is to shop where there is a big variety of styles and quality where you can directly compare - this usually is a department store, like Macy's. Avoid buying anything from fast-fashion (F21, H&M) and be open to saving up for quality purchases. Also, once you know which brands you like best, you can always find them on eBay.

Good luck!

http://theWardrobeCode.com

Barb 6 pts

I got so tired of not finding clothing that fit me, so I started a hobby site where real women (not airbrushed 18 year olds that are 6 feet tall and thin) 40 and over could share what DOES work for them. Seeing fashions we women like and wear, actually modeled ON real mature women's bodies, has been refreshing. I hope the blog site is an inspiration to women of all ages (and a chance for women of all sizes who are 40+ to be able to contribute their photos, ideas, and comments) MissAmandaJane if you're over 40 check out Over 40 Fashions - and consider being a contributer:) It's something fun and positive we women can actually DO to be the change we want to see.

Sand In My Eyes 8 pts

Love this post! And timely as well. I caught sight of myself in the mirror the other day. I've filled out a bit over the celebration season, and I surprised myself by saying, "I like my body!" The curves are attractive. Now to find some clothes to reflect that beauty...

somebunnyslove 5 pts

Articles such as yours are the very reason why I shop in thrift stores and consignment shops. These places carry not only the better-fitting "older fashion names" in clothing, but their prices are quite affordable. Some call me frugal. I consider myself brilliant for not buying horribly-made over-priced clothes that don't fit.

serenamaria 7 pts

Seems like this is talking about two different things. There are the runways and high fashion, where the clothe are designed for tiny tall people. Then there are the mass-marketed items that are sold at places like old navy and macys that have little to do with runway fashion. Of the mass marketed stuff, it doesn't really fit anyone well. You keep saying "I'm not obese" but it's not like those of us who are a size 4 fare that much better. Cheaper clothes fit worse because they are designed to use the least amt of fabric and made of inexpensive materials that don't hold their shape. Back in the day clothes were made better and comparatively speaking cost more. The value of the dollar has gone down, the demand for cheap goods has gone up and women of all sizes are having a hard time finding something that fits and holds its shape. This is as much about globalization and an unsustainable capitalistic model that insists on growth as it is about out of touch execs sitting in some office inventing clothes that we all hate. They need to sell things that don't last so you can come back and buy more. they need styles to change so perfectly good items will need to be replaced with the new trend. Money. Money. Money. If we didn't fall for it, they wouldn't do it.

Aheelinmint 6 pts

serenamaria You are right. I am size 2 and I cannot find pants or jeans that fit me. Low quality mass produced goods are made to become desolate and I agree that they don't really fit well. I have worked in the industry and I know that company specs are made based on statistics so if you don't fit into that then you have to make alterations..that includes size 2! I was talking about this problem with my husband and he thinks women come in so many different shapes and sizes so that might be the problem. We are all unique and custom tailoring is the only answer for it. Some companies like Levis is coming up with custom fit jeans which might solve the problem. The industry is trying to find an answer to this with computerized measurements and custom fit clothes. We just need to wait and see how this technology turns out.

serenamaria 7 pts

Aheelinmint That would be a dream come true and a very compassionate thing for a company to start doing. I can only hope Levi's or whoever does it can make up in market share what they lose in planned obsolescence

tyskkvinna 10 pts

I found jeans that fit the other day. I was SO EXCITED! And then I washed them. *poof* they're now an inch too short and a half inch too tight. Out of desperation/curiosity I bought the next size up and washed them.... and they're not flattering at all, you can see how they shrunk inconsistently too and assume that my butt resembles a sack of socks.

MissAmandaJane 9 pts

tyskkvinna

Uhg...I have been there SO many times!

echristine 6 pts

about time is right! pants and top that fit are what i need as well!...have been researching a couple of companies are recently heard about tailored trends (signup.tailored-trends.com). check them out - a cool company that makes custom, affordable basic clothing.

victorias_view 2777 pts moderator

Music to my ears! It's about time we fired them! I am making a fashion wish list for 2012 and jeans that fit are on my number 1 ;)

Conversation from Twitter

Nanaknits
Nanaknits

modeknit She is right on. I have experienced the exact same issues and I am also a size 8. Get wise Fashion Insiders! #realwomen

druchunas
druchunas

modeknit let's not allow the same kind of crap to be promoted in knitting books and patterns!

modeknit
modeknit

druchunas I try to design for everyone, I feel if I can't knit\/wear it, I'm kind of a traitor to the cause of self-body appreciation.

druchunas
druchunas

modeknit I design for my size, plus one and minus one size. I don't try to design for everyone. But I rarely do sweaters anyway.

modeknit
modeknit

druchunas I try to design for everyone (but not EVERY garment for every person) I figure that's why some folks knit, fit issues.

modeknit
modeknit

druchunas But I also realize that not every garment is right for every figure... And smaller-than-average-folks have a hard time, too!

druchunas
druchunas

modeknit sadly "average" has nothing to do with reality.

Julies_Tweets
Julies_Tweets

blogher Can we also fire the industry responsible for the Kardashians? :)

Conversation from Facebook

Amanda Hornick
Amanda Hornick

...I am glad to see I am not the only person feeling all this frustration with shopping for clothes!!!

Meredith Clark
Meredith Clark

I have 3 pairs of Gap Long and Lean Jeans--a 10 Long, 12 Long, and 14 Long. The 10L is bigger than the 12L, and also about the same size as the 14L. The 12L looks about 2 full sizes smaller than the 10L. It is so frustrating that there is no consistency! I've had the same problem at Old Navy--buying two shirts/shorts of the same style in different colors and one fits, one doesn't.

Vicki Mallory
Vicki Mallory

And if you have curves, jeans have now become my arch nemesis! I hate the crack pouch.

Jennifer Daniel Kahle
Jennifer Daniel Kahle

Vanity sizing caused this. There was a big push about 8 years ago to standardize sizing from TC2, but why it hasn't happened yet I don't know.

BlogHer
BlogHer

Michelle Comeaux Howard YES! I once almost got stuck in a dress in a change room because I didn't realize that the sizes in that store ran several sizes SMALLER than the stores I normally shop in. - Karen

Polish Mama on the Prairie
Polish Mama on the Prairie

No matter what store or style, I'm the same size BUT that doesn't mean they fit me right. The size down or up only look worse. I have yet in my life to find a pair of jeans I loved and I wear jeans all the time. Sigh...

The life of a natural minded SAHM
The life of a natural minded SAHM

I have the same problem. I'm really petite,too

Michelle Comeaux Howard
Michelle Comeaux Howard

My personal pet peeve.... fluctuating and arbitrary sizes.