Fendi Debuts Their Latest Fragrance: Fan di Fendi Blossom
By PJ Gach on July 02, 2014
Uplifting, sexy, exuberant, those words describe Fan di Fendi Blossom.
Did you know that the double “FF” in the Fendi logo stands for “Fun Fur.” When Karl Lagerfeld was brought into the fashion house back in 1965; specifically to rejuvenate their fur line, he came up with that idea. Karl believed in making fur a part, a very fun part of your everyday life. No more Grandmere wearing once every ten years or so, instead glam it up every day. Wear it with everything and everywhere, even to the market, that was Karl’s philosophy.
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That’s just some of the very interesting and cool facts I learned about Fendi when I went to their exclusive launch of the new Fan di Fendi Blossom fragrance. The perfect accompaniment to Fendi's Fan di Fendi Blossom--champagne!
Fan di Fendi Blossom is lush, sexy, flirtatious, joyous, and a multi-layered olfactory delight. Isabelle Gex, Fendi Perfumes President explained how the fragrance came to be.
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Initially, the fragrance smells crisp and fruity. You’re sniffing raspberries mingling with Japanese Nashi pears. As the scent relaxes into your skin, you start to get the headiness of Japanese Cherry Blossoms, Jasmine Absolu and magnolia. Lastly, vanilla Accord and white musk unfurl into your senses, adding depth and sensuality to Fan di Fendi Blossom.
Fan di Fendi Blossom is as multi-faceted as the woman who wears it. Take a look at the making of video below:
Speaking of multi-faceted, getting back into fur facts. We (the group of editors who attended this event) learned from Gerard Santos-Rotea, Ready to Wear and Fur Manager the history of Fendi's furs. Fendi's furs are constructed so that you could (if you desired to) wear them inside out. That’s how well they’re crafted.
I tried on a jacket they named “Buffalo.” Turned inside out, you could see the image of said buffalo created by the fur. He went on to explain how Lagerfeld’s design innovation, using V-shaped inserts when constructing a fur coat gave birth the now classic Astuccio coat.
After the presentation was over, we (the editors) got a chance to try on Fendi fur coats. As you can see, the pink coat that was in the video looked amaze in real life.
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Want to get a little Fendi glamour for yourself? You can pick up Fan di Fendi Blossom at Macy’s nationwide, Fendi Fan di Fendi Blossom Eau de Toilette, 2.5 oz ($86, macys.com), Fendi Fan di Fendi Blossom Eau de Toilette, 1.7 oz ($71, macys.com).
To learn more about Fendi fur, visit their site.
Bonus Photo: Karl Lagerfeld Fur Doll!
Editrix-Queen of Style
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