Find Your Butterfly Effect: E+Co

Introducing E+Co

E+Co empowers local small and growing enterprises that supply clean and affordable energy to households, businesses and communities in Africa, Asia and Latin America. By offering clean technology, these enterprises represent a cost-effective and long-term solution for local energy access. With E+Co's support, many have become local business champions charting a new, cleaner, more inclusive development path for their countries
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How E+Co Does Good

In 2006, E+Co teamed up with local partners to develop the business plan for Toyola. The team developed a mechanism to employ the informal sector to both manufacture and sell the new stoves. This strategy allowed Toyola to corner the market by employing most of its potential competitors and selling to a wider market. The plan also included a strategy to take the stoves to the people with a mobile stove delivery system. To assist with the implementation of the business, E+Co invested US$70,000 for the purchase of a truck and supplies. The business expanded rapidly selling 20,000 stoves in one year. As a result, E+Co is working with the entrepreneurs to further expand production and distribution and has made two additional loans to Toyola each in the amount of US$100,000.

E+Co's Impact


Toyola now manufactures and sells energy efficient cook stoves in urban and rural Ghana. While the stoves use standard charcoal, they are 40% more efficient than the traditional stoves used throughout the region. The result? Far less charcoal is needed to cook, which not only reduces carbon dioxide emissions but saves a great deal of money for families who use the stoves. To date, Toyola has provided this cleaner energy product to 35,000 households, offset 15,000 tons of carbon dioxide emissions and created jobs for over 200 employees.

Catchafire Pro Bono Impact with E+Co


Jameel Newkirk is used to designing sleek marketing and promotional materials as his day job, and as something he does to give back to organizations he cares about. Jameel found his first pro bono experience with Catchafire so rewarding that he committed to designing E+Co's annual report. E+Co was excited to have such a willing and able professional working with them on a weekly basis. Jameel interpreted E+Co's vision and turned it into a concrete publication. Jameel's work resulted with what E+Co will use as a tool to raise awareness of the urgent energy access issues around the globe, and encourage stakeholders to support E+Co (and through them, great business like Toyola) as they continue to carry out their mission. As you can see he's done an incredible job.

Get involved with E+Co


E+Co needs a Public Relations Professional to help them build a Press Kit and Human Resources professionals to help them with an HR Strategy. If that's not your skill and you're inspired by their mission, you can select them as a favorite on E+Co's Organization Page and we'll alert you when new opportunities become available!  (You need to be logged in to do this). If you'd like to learn more about similar opportunities, please email community@catchafire.org

Photo Credits: Stephen McGee

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