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Erica Diamond is the Founder and Editor-In-Chief of WomenOnTheFence.com, Entrepreneur, Author, Blogger, Speaker, Radio Correspondent, Spokesperson, an...
 
 
 
 

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Finding My Way In An Economic Downturn

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By Guest Blogger, Tamara Arbeiter

I was recently laid off from my job.

The Record of Employment I just received in the mail stated “Economic reasons” for my departure.  As company policy goes, I was asked to leave immediately.  Comforted only by the fact that a handful of very senior executives were also laid off that day, I packed up my desk, grabbed my kids’ photos and artwork and left, without time for goodbyes.

layoff

To someone like me, who has worked for the past 14 years, through 2 pregnancies and back again, this was a big one to swallow.

My career began in Toronto in the mid 1990s.  I left Montreal shortly after the last recession hit, and so many young Anglophones exiled for more promising futures elsewhere.  I desperately wanted to work in Advertising after finding my niche in a post-graduate certificate at my University.  At first I worked as an unpaid intern, then landed a job at a big firm and worked my way up to Senior Account Executive.  When the dot-com industry started to take off, there was suddenly a shortage of talent in the Agency world in the US, so I transferred to my agency’s global headquarters in New York City.  I was promoted to Account Supervisor within 18 months.  My career was moving swiftly and I had just gotten married. Life in NYC was incredible and full of promise.

having it all

 

Then September 11th happened.  Needless to say, the pull to be with family and friends was palpable, and my husband and I returned home to Montreal for a simpler life.  My husband had a family business waiting for him, and I began working as a Senior Manager at a Montreal based retailer’s headquarters.

I worked my way up to Branding Director, but after the birth of my second child, I sought a more balanced schedule, and took a step back to a Senior Manager position at another retailer working 4 days a week. I jumped into the work with confidence, and enjoyed the extra day each week with my children.

working mom guilt

I sacrificed a lot to keep my career, partly because I had no choice financially, partly because working was always a part of me, and as a result, I think it made me a better parent.  But as any working mother will attest, there’s a lot of guilt– at home, at the office, all around. You never feel you are giving enough.

After years of sacrifice and guilt, I took a risk and requested a restructured work week, whereby I would work 5 days but until 3PM, for a sizeable salary cut.  To my surprise, the request was approved and I felt I had finally struck the perfect balance – working while my kids were in school, home when they were home.  I was still completely dedicated to my work, and considered myself a valuable asset to the team.

But then that precious bubble burst. In truth, my “downsizing” didn’t come as a tremendous shock to me. The economy has not “bounced back” as they predicted, and the retail industry continues to be hit hard with the reality of decreased consumer confidence.  I have friends in the industry who have also been laid off.  The fact that I went through 3 or 4 rounds of layoffs unscathed feels somehow victorious.  But I believe that my switch to part time in today’s economy may have been equivalent to digging my own career’s grave.

Long ago, one of my mentors said to me, in these words literally: “Companies will f*ck you. At the end of the day, if they have to, a company will dump you, without a second thought”.

After last fall’s economic crash, I am living proof that my mentor was bang on (sorry if I sound a little resentful). I know that while I may be an extremely valuable employee, I am like so many employees, totally dispensable.  It’s a crushing blow to the ego, but it’s also a lesson learned to many women.

So, where does a 30 something woman, with two small children, who is highly capable, qualified, efficient, and thorough, find satisfying work in her field, without sacrificing her family life

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zkellyq 5 pts

Tamara, one of the best things about being a woman who has had a successful career and who has already faced balancing the work/family equation is that you are well equipped to take on the mantle of the self-employed. You get "juggling," meeting deadlines, working on your own, and have most likely overcome the fear of "cold calling." The challenge will be finding work that you enjoy and that will pay you a decent rate. I was where you are almost two years ago and I, too, decided to take up freelance writing. After 20 years of working in PR, marketing and project management, I chose just to focus on writing. In order to build my network of contacts, I volunteered for our regional technology council and wrote some press releases, proofed newsletters, the web site, etc. The executive director introduced me to an editor of a local business publication and to an online business content publisher and I began writing for both. Just recently, I made the decision to shift from solely freelance writing to adding PR/Social Media consulting to my services. And, on top of that, I launched a new business that combines my PR skills, knowledge of higher-ed marketing and passion for technology.

It's very important to network and keep up with social media communications technologies -- these, plus the skills you already have will add value to what you already can offer. Good luck! I hope to read of your success in business in a future post.

-Kelly

Z. Kelly Queijo, founder SmartCollegeVisit - The Educated Way to Visit Campus Features parent-to-parent stories and tips on college visits, travel planning resources, and news from colleges about their campus visit programs.