First Time Twitter Users Beware These Tweeting Blunders!
If you’re new to the world of entrepreneurship, or you’re an old business wanting to learn some new tricks, getting a handle on all things social media should be on the top of your priority list. I don’t need to tell you that social media is the best free marketing option available to you and your business, but I do need to tell you what not to do when it comes to Twitter.
Twitter is an odd bird. (Literally, as its brand mascot is a small blue bird named Larry.) You are limited to 140 characters to share the most interesting, engaging information possible with your audience at least once, if not a couple times, a day. You may think, how can I mess up that badly in 140 characters when that's hardly even a sentence?! But it happens, my chickadees.
Here are the three biggest tweeting blunders to look out for when first spreading your wings to fly on your own on the Twittersphere.
@ Mentioning the wrong person/company.
When you’re trying to communicate with another user on Twitter you @ mention them, which is placing the “@” symbol before their user name. If you accidentally @ mention the wrong person, not only do all of your followers instantly notice your mistake, but you’re contacting someone who will have no idea what you’re talking about. Then the person you were supposed to be contacting will see the mistake and won’t want to call you out publically in front of your followers (Twitter is a very public place) so the mistake will just sit there until you realize it and rush to delete it. It’s awkward for everyone involved.
Hashtags are wonderful and horrible additions to Twitter. They are wonderful because they help like-minded people find the tags that interest them, and, therefore, help people find your business. But they're also horrible because so many people use them incorrectly. To make a hashtag readable, #CapitalizeTheFirstLetterOfEveryWord. See how much easier that is to read than #capitalizethefirstletterofeveryword?
Putting your twitter in the wrong hands.
As everything online, whatever you put on Twitter can and will be preserved forever. Even if you delete your account, we all have the ability to screenshot tweets and full Twitter pages. So make sure that the intern or manager in charge of your company's account knows what he/she is doing, and that they won't post anything revealing or uncomplimentary about your business. Additionally, it’s always a good idea to change up passwords every now and then in between social media handlers for security reasons. Nobody wants to make waves online a la the angry chef incident!