Fiskars case study: Jory moderates a discussion with a Fiskars brand rep, an agency rep and one of the Fiskateers

Back in 2006 Fiskars decided to launch an online community and blog site to spread the love of crafting and form deeper relationships with their customers. They recruited customer advocates to be "Fiskateers", leaders and evangelists online and off. Join Fiskars Director of PR Suzanne Fanning, Brains on Fire agency account advocate, Carrie Woodward and Fiskateer Angela Daniels to find out why this program works…and how Fiskars defines success.