Food Facts 2012: A BlogHer Study
BlogHer has just released its first study on women and food: Food Facts 2012, in advance of its 4th annual food conference in Seattle. The study clearly positions BlogHer Food Conference attendees as the new influencers on what America cooks. An overwhelming majority of respondents cook dinner at home “all or most of the time” (95% of the BlogHer sample and 81% of the general population sample). When they do, they turn to the Internet for inspiration:
- 92 percent of the BlogHer sample and 89 percent of the general population sample go online for recipes
- 83 percent of respondents have purchased products and ingredients based on blog and recipe web site recommendations, with those content sites inspiring more trust in their food recommendations, and influencing more conversion to action, than social networks like Facebook, Twitter and Pinterest
- 56 percent of the BlogHer community share photographs of their food online, but a surprising 29 percent of the general population sample report doing so also
For these and the latest other fascinating facts about women and food, the entire study is posted above and ready to download.