Food Facts 2012: A BlogHer Study
By Jane Collins on June 04, 2012
Featured Member Post
BlogHer has just released its first study on women and food: Food Facts 2012, in advance of its 4th annual food conference in Seattle. The study clearly positions BlogHer Food Conference attendees as the new influencers on what America cooks. An overwhelming majority of respondents cook dinner at home “all or most of the time” (95% of the BlogHer sample and 81% of the general population sample). When they do, they turn to the Internet for inspiration:
- 92 percent of the BlogHer sample and 89 percent of the general population sample go online for recipes
- 83 percent of respondents have purchased products and ingredients based on blog and recipe web site recommendations, with those content sites inspiring more trust in their food recommendations, and influencing more conversion to action, than social networks like Facebook, Twitter and Pinterest
- 56 percent of the BlogHer community share photographs of their food online, but a surprising 29 percent of the general population sample report doing so also
For these and the latest other fascinating facts about women and food, the entire study is posted above and ready to download.
More Like This
Recent Posts by Jane Collins
Most Popular on BlogHer
By Melissa Ford
Most Popular on Food
Green & Black's Organic Chocolate Reviews & Sweepstakes
We placed Green & Black’s Organic Chocolate to the test! Check out these delicious chocolate recipes and recreate them using exceptional, fairtrade ingredients. Plus get a chance to win $100 cash equivalent and a chocolate prize pack.