Team

BlogHer began as a labor of love in February 2005, when founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins launched a conference for women who blog.

We blogged the idea. Women who blog made it much, much better. And ever since, we've been working on these projects, which make the most of our diverse backgrounds in media, marketing and business strategy.

Today BlogHer is the leading participatory news, entertainment and information network for women online, reaching more than 40 million women each month via annual conferences, a Web hub (http://www.blogher.com), and an publishing network of more than 3,000 qualified, contextually targeted blog affiliates (http://blogherads.com). BlogHer Inc. is run by its three co-founders and has backing from Venrock, the Peacock Fund and Azure Capital Partners.


Here's a little more about us:

Lisa Stone
Co-Founder and CEO

Lisa Stone co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Jory Des Jardins, and serves as the company’s CEO. With Lisa’s leadership, the company has grown from an idea for a grassroots conference into a diversified media company and a Top 5 women’s network  online, according to comScore, with 3,000 premium blog contributors, the world’s largest in-person events for bloggers, and an award-winning social hub at BlogHer.com. As principal architect of BlogHer’s distributed, cross-platform media business, Lisa developed innovative models for profitable, premium online media, and for recognizing and compensating a new wave of content creators.

Lisa has shepherded the company to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.

A traditional journalist who left CNN for the Internet in 1997, Lisa began developing new social media business models during her tenure as the first Internet journalist awarded a Nieman Fellowship from Harvard University in 2002. Lisa first blogged as part of her 2004 election coverage for the Los Angeles Times, the same year she developed and launched the first sponsored blog network for Law.com. Lisa’s expertise and vision has led to numerous innovations in the social media space.

Prior to the Nieman Fellowship, Lisa was among the early drivers of some of the most successful online communities and interactive programming for women. As the executive producer and Editor in Chief/VP, Programming for Women.com, Lisa grew the 18-channel network to a Top 30 site and oversaw all original programming and the development and integration of content community initiatives with Hearst and Rodale magazines, E! Television/Online, HBO’s Sex and the City, Bloomberg, and Gallup and Knight Ridder. 

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award.

Lisa has been honored among the 100 Most Creative People in Business by Fast Company (2010), the Most Powerful Moms in Media by Working Mother Magazine (2011), AlwaysOn Top 25 Women in Tech (2009) and the Influencers of Silicon Valley by the San Jose Mercury (2009). She is a frequent speaker at leading industry events, including the Montgomery Technology Conference, Online News Association Annual Conference, EconWomen Summit, Fairchild|WWD Summit, Web 2.0, SXSW Interactive, Supernova and the AlwaysOn Summit.

Lisa is a member of the International Women's Media Foundation board of directors. She lives in Silicon Valley with Christopher Carfi and their children.

Elisa Camahort Page
Co-Founder and COO

Elisa Camahort Page co-founded BlogHer, Inc., in 2005 with Jory Des Jardins and Lisa Stone, and serves as the company’s COO. Elisa leads events, marketing, public relations and research for the company and with her leadership, the BlogHer conference business has grown from a single conference hosting 300 attendees in 2005, to many diverse events that hosted over 5,000 attendees in 2011. The flagship event is the largest conference for women social media leaders in the world and has been described as “ComicCon for women who blog” by Variety magazine.

Elisa’s other major focus is to bring the story of BlogHer and the influence of the women in its community, to life via research, helping BlogHer’s customers glean critical insights about how women connect, share and behave online and off.  Elisa’s work leading BlogHer’s consumer insights team, as well as marketing and public relations, has resulted in coverage and profiles from many of the leading media outlets, including the New York Times, the Washington Post, Advertising Age, Forbes, Fast Company, CNN, The Today Show, the Wall Street Journal, and many more.

Elisa is a frequent public speaker, bringing research data about women and online communities to life in recent keynotes at Marketing to Women, MediaBistro Circus, Fem 2.0, New Communications Forum, BlogPaws, She's Connected and WOMMA Marketing Summit and sessions at Web 2.0, SXSW Interactive and CES.

Prior to co-founding BlogHer, Elisa ran a marketing consultancy, Worker Bees, which was among the first companies to integrate corporate marketing strategies into the social media environment. Before bringing her marketing expertise to the Internet industry, Elisa was a senior-level high-tech marketer, helping develop digital infrastructures for voice, video and data delivery. Her last corporate position was as Senior Director of Product Marketing at Terayon Communication Systems, where she managed a team of product managers and five product lines.

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Elisa has been honored as an NCWIT Hero and as one of the AWM's Sixty@60.

As the co-founder of a mission-based for-profit organization, Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive, Advisory Board for Food on the Table, and the Board of Advisors of the Anita Borg Institute. A native of the Bay Area, she lives in San Jose with her software developer husband.

Jory Des Jardins
Co-Founder and President of Strategic Alliances

Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.

Jory frequently gives private presentations and training sessions to Fortune 500 companies and their internal and external strategy teams, bringing community insights and case studies directly to companies and agencies that are navigating the social media space. Leveraging her prior experience in both print and online media, Jory works within brand teams to deconstruct media models and to develop messaging and campaigns that resonate with bloggers, blog readers and brands.

BlogHer’s integrated sponsorship model, which combines live events and media channels, has grown to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.

Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby.   Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.

Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Jory lives in the Bay Area with her husband Jesse and their baby daughter.

Hans Roderich
Chief Financial Officer

Hans is currently the CFO at BlogHer, where he oversees finance and operations of the company. Hans works with every member of BlogHer’s executive team to help develop and implement the company’s strategic growth vision through organically-generated initiatives and select business development partnering opportunities.

Prior to joining BlogHer, Hans was a founding Partner and Chief Operating Officer, and remains a Venture Partner, at one of BlogHer’s investors, Azure Capital Partners. While at Azure, Hans specialized in software, systems, and related IT infrastructure technologies.

Hans is also a former board member of Bill Me Later (acquired by eBay) and Wildseed (acquired by AOL), Knowledge Adventure, and is currently serving on the board Rooftop Media. Prior to Azure, Hans was an equity research analyst with Credit Suisse and Deutsche Bank covering internet infrastructure software, platforms, devices and hardware. Previously, he worked for several years as a consultant with Andersen Consulting (now Accenture) in their Systems Integration practice.

Hans received his B.S. degree in General Engineering from the University of Illinois-Urbana and his M.B.A. in Finance and Economics from the University of Chicago.

Debbie Wogan
Executive Vice President of Digital Sales

Debbie Wogan joined BlogHer in 2008 as Senior Vice President of Digital Sales, with more than 15 years of digital sales leadership experience. In this role, Debbie has helped the company significantly grow revenue from digital advertising and integrated online marketing campaigns, while helping to pioneer and develop metrics for many of the programs that BlogHer offers to brands that want to build relationships with BlogHer’s large and influential audience of tech-savvy women. Debbie is a member of BlogHer’s executive team and works with the Product and Sales Marketing teams to help drive the creation of new, innovative product offerings.

Prior to joining BlogHer in 2008, Debbie was the National Vice President of Sales at NBC’s iVillage where she led the national advertising division. Debbie worked closely with iVillage’s programming, marketing and other NBC properties to create a unique value proposition in a competitive marketplace. Before joining iVillage in 1997, Debbie ran various entrepreneurial ventures focusing on web development for small and mid-size companies.

Debbie holds a BS from the College of Technology, Kevin Street in Dublin, Ireland where she is from. Debbie resides in New York City with her partner Ted and their two dogs Fred and Charlie.

Rob Potter
Vice President of Technology

Rob brings over 19 years of software development, system architecture, and engineering management experience to his role as BlogHer's Vice President of Technology. In this role, Rob oversees the development and management of BlogHer's web properties, distributed publishing network of sites and its corporate infrastructure.

Rob is instrumental in analyzing and leveraging the fast-moving Internet technology environment to maintain BlogHer.com’s position as one of the most content-rich websites for women, to enhance the BlogHer Publishing Network’s ability to deliver the most innovative formats, channels and measurement tools for our partners and clients, and to support BlogHer, Inc’s performance with streamlined back-end operations.

Prior to BlogHer, Rob was co-founder and VP of Engineering for Content Circles, a peer-to-peer content management solution for team collaboration without boundaries. Previously, he was Director of Engineering for the Xerox DocuShare Business Unit where he managed development, QA, and customer support for the DocuShare Enterprise Content Management System. While in that role, he led a complete rewrite of the application to scale for enterprise deployments. Prior to DocuShare, Rob held a number of other engineering positions at Xerox.

Rob received a BS in Computer Science from Cal Poly, San Luis Obispo. He lives in the Bay Area with his wife and two sons.