Male Stupidity is the New Sex in Marketing

It's decided, advertisers promote the stupid male over the sexy female to sell their goods.  The family (assumed) is in a hotel, the TV is on.  The voice from the TV asks a technical question about baseball. Neither male, not her husband (assumed) or son (also assumed) who watch baseball know the answer, the mother (assumed) does!!!  Cheers. Strike One against the men....more
Thanks for stopping by and commenting Victoria.more

When it comes to vaginas, the veil of silence seems to be lifting. Yes, I said vagina.

Women tend make their feminine hygiene brand decisions in their 20s and never look back. Tampons are considered to be a very brand-loyal product category....more

To Advertise or not to Advertise?

Over the past couple of months, I've heard a lot of bloggers make various comments about advertising on their blogs. Some live by it and others...well they despise it. Major corporations advertise all the time. What's the big deal?If you aren't familiar with advertising on your blog, there are many different ways to go about it. There are affiliate programs you can join, you can sell ad space on your blog, brands can sponsor giveaways, or even charge for links in your posts. There are other ways you can advertise, but I'm just going to use these for examples....more

Small Business Tip: Consumers Spending More Time on Social Media

Web savvy consumers are spending about three times as much of their time on the Web on social networking and blog sites like Facebook and Twitter as they did a year ago, according to new research from The Nielsen Company.  The research reveals the time spent by Americans o...more

I think A T & T stands for alternating Tuesdays and Thursdays

As I mentioned previously, some sort of vacuum has sucked me onto the couch every evening that the Olympics have been going on. While I try to do little domestic things like folding clothes, drying dishes, etc. on the long commercial breaks, I must admit that I am guilty of seeing a few of the commercials. While I find some of those commercials funny (like the little creature that sings "sorry that you lost your files, here' s some fruit to make you smile ooo ha") I find the A T & T commercials very ironic. ...more

What, did you get the diamond encrusted super snazzy phone that dices and slices for free? ...more

Exploitation by the Fashion Industry

A colleague in my ‘Writing with Media’ class recently presented on the topic of advertising and its different forms. ...more