Ad Color adds color

It’s a play on words. We love that ship – hehe, ship --> read this – at the Ronay house.And one of us Ronay’s also loves getting dressed up and drinking fancy cocktails and all of the pre-party primping, too (mani/pedi, eyebrows, blowout. And a spray tan, of course.  Why, yes, I am from New Jersey. How’d you know?)....more

Why P&G Changed the Tone of Its Ads This Year

The industry giant's Olympic themed ad shows children in various states of descent. Tumbling on the hardwood floor in diaper-clad bottoms. Balancing their bodies down the ski slope. Hitting the ice in the skating rink. Seeing their Olympic ambitions get crushed on the ice. We see kids crying from bruises, from shivering cold and from disappointment. Moms wiping tears and pulling them back up. The producer of the global brand called Pampers seems to suggest that it is falling, not pampering, that makes us stronger. ...more
YES! I just read "Free-Range Kids" and couldn't agree more with its premises!more

When Aspirational Marketing Goes Wrong: Lululemon and the Need for Inclusive Branding

 When I began practicing yoga regularly, I looked into where I would buy my mat and gear. The brand that was, at that time, becoming popular in the US was Lululemon. Walking around the city, it was easy to spot members of the Lulu tribe, sporting leggings with the recognizable logo, and carrying bags adorned with quotes like “Friends are more important than money.”...more

A Thought About the Pepsi Super Bowl Ad Campaign

Last evening my husband and I sat together and went through all the ads that appeared during this year's Super Bowl. We were hoping to find something as entertaining as that little boy who played 'Darth Vader' - who can forget the awesome cuteness of that!...more

An Amusing way of Advertising

While passing by a busy road, saw a famous brand’s product advertisement “forever 21″ it was. And it was done beautifully with the eye catching Inflatable advertising item.It looked so awesome and eye catching that everyone have noticed it and got to know about the launching of the new product. It is a creative way of displaying the product to the mass public area. Readmore...more

Brad Pitt's Chanel Ad Has Me Thinking The End Might Actually Be Near

Hello All! I've got a new article out in The Hartford Courant on Brad Pitt's new Chanel ad. Could it mean the end of days? Seems strange enough to me! Here's the link: http://www.courant.com/news/opinion/hc-op-barreca-brad-pitt-sells-chanel-end-at-hand-1-20121129,0,962931.column Your Shameless Friend,Ginawww.ginabarreca.comTwitter @TheGinaBarreca...more

Why I (Usually) Refuse To Talk Politics with Most People

Voting (Photo credit: League of Women Voters of California)Do advertisements influence who you vote for?...more

Jesus Heals Cancer

 @JourneyofLife I absolutely hear you and was my belief - but as the Twitter person pointed out, ...more