Scent Marketing: The Smell That Sells

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Camp Gyno: Periods, Knowledge, and Power

If you haven't heard of it by now, you've clearly been without internet access for a few days. A tampon commercial is going viral on social media. I'm happy to present this piece by my friend C.S. Jack who gives a thoughtful analysis of why so many people (especially adult women) are impressed with it....more
Also, it would be better if the ad promoted reusable pads and menstrual cups, but I know that's ...more

America Has Spoken: These Are Our Most Patriotic Foods

image via SaysIt.com/The Uncle Sam Poster Generator ...more

Fill in the Blanks: Advertising & PR today – What would you do if____?

Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. Everything seemed so much simpler in the 80s. Marketers did not rely on the Internet to deliver thousands of messages. Advertisements and communiqués were controlled and protected....more

We Are Beautiful

Every time you spend money, you’re casting a vote for the kind of world you want. — Anna Lappe...more

Go Daddy Inspires This Go Mommy to Go BYE-BYE.

Maybe I joined them because I had heard from others more experienced that their product really was the best available at the time.  Maybe I stayed with them because I had already paid for 2 years of my domain name.  Maybe I stayed because I had actually had very good customer service help from them, and had never experienced any difficulties with my site.  I've often gagged at their aggressively sexist advertising, but I am a technophobe, and the less I have to deal with the mechanics of my domain name, the better.  I gagged, but I swallowed....more

Enough About Football; Which Ads Won The Superbowl?

Love 'em or hate 'em it's damn near impossible to ignore 'em. From where I sat, Coke fell flat, Go Daddy left me both gagging and seriously considering another registrar (who really thought their ads could get worse?) Budweiser paid off their big name celebrity cameos with a chuckle-worthy twist, and Tide took the Don Draper Trophy for spot of the night with their very sinister Joe Montana Stain....more
"God Made a Farmer" from Ram Trucks and The Richards Group was outstanding. My friends in the ag ...more

Super Bowl Ads, You've Jumped The Shark And I'm Over You. Let's Call This Whole Thing Off!

Okay, Super Bowl Ads. We had a good run of it. But you've jumped the shark and I'm over it, you hear me? You used to excite me, I admit it, but those days are over now. Now I dread the very sight of you and all that you've become. It's sad, Super Bowl Ads, just sad, and it's time to say goodbye. I might even watch the game this year. ...more
Superbowl ads were so CREEPY this year. Ugh!more

Advertising Isn’t Dead, It’s All Grown Up!

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrated and updated to compete in the digital world....more