C'est Bon? No, Your Gender Marketing and rBGH Yogurts Suck

I admit it: I am a yogurt freak. My mother developed osteoporosis at a relatively young age, so I am vigilant about meeting my Recommended Daily Allowance for calcium. At my age, my friends at the National Institute for Health tell me I should be sucking in 1,000 mg per day. Fortunately, I love diary products, and although I could definitely up my intake of the leafy greens, I do OK. ...more
http://www.fageusa.com/nutrition/protein-and-diet/ If you have seen the site of FAGE USA you ...more

Rich Media Ads - Advantages & Disadvantages

As discussed in Types of Online Advertising, rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and disadvantages. (Read More at Sazbean.com) ...more

Types of Online Advertising

Advertising online can increase your brand awareness and promote a product/service. Online advertising has a major advantage over other types of advertising (tv, radio, print) because it is very easy to measure the effectiveness of online campaigns. In a series of posts, I’ll discuss the different types of advertising, their advantages and disadvantages, and how to measure their effectiveness. In this post, let's review the types of online advertising.... ...more

Site Review - Grand Opening of EH Virtual Assistant Services

A new highlight of my Blog will be featuring and offering site reviews of WAHM (Work-At-Home Mom) eBiz ventures. I would like to try to offer a “Best Of WAHM Site Award” Banner to a WAHM who’s site has been featured. It’s great to see so many young women taking the plunge and becoming business owners and self-employed. This was essentially not an option when I was younger! I’d like to start out by letting you know about a young, WAHM who is venturing into the Virtual Assistant services field. ...more

Um, what?

Heather Parfitt, Managing Editor of New Moon magazine forwarded me a story today about the U.K. marketing of bras to girls as young as 7. The bras in this article are padded bras with plunging decolletage, not soft "starter bras" ...more

Hi Trisha,

Thanks for your comment!  I checked out your blog and it looks ...more

Coming Around Again ~ Rediscovering My Baby Boomer Strengths

Many years ago, DH and I had the opportunity to see Carly Simon sing at ‘The Roof’ on Martha’s Vineyard. At the time, she owned the place out by the airport, and had her 2 young children there that night. I still get goose bumps remembering it, and have always been a fan of hers. ...more

A Degree in Fashion Merchandising...What are your Career Choices?

You have finally decided to get a degree in Fashion Merchandising ...more

Promises, Promises: Predatory Advertising

As I checked my email yesterday, an ad promising "massive! rock! hard! erections! and killer! sex! ...more

AP Brings Local News to Your Smart Phone; Other News from the ASNE/NAA Convention

The appearances by the three leading US presidential candidates grabbed the banner headlines at this year's meeting of the leaders of the newspaper industry, but that wasn't the only big news. A new advertiser-supported news service for iPhones was unveiled Monday that offers new hope for cash-strapped newspapers. ...more

Which Paper Towel Would You Buy, or Why are Household Products Commercials Stuck in 1961?

Three days a week, I attempt to do my part in "saving the world," and I work at a community health organization in the Bronx. On Mondays and Fridays, however, I focus on my writing "career." During breaks from staring at the computer screen, I stare at the TV screen, viewing marathons of America's Next Top Model, Top Chef, and/or Project Runway. My new daytime TV habits may not help my writing much, but I feel as though I've been introduced to a whole new world of advertising. For instance, last week I (repeatedly) saw a Bounty paper towel commercial that left me slack jawed. Here's the paraphrased scene: ...more

It will effect a  company to hear that consumers dislike their ads. That kind of contact is ...more