Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. Everything seemed so much simpler in the 80s. Marketers did not rely on the Internet to deliver thousands of messages. Advertisements and communiqués were controlled and protected....more
Maybe I joined them because I had heard from others more experienced that their product really was the best available at the time. Maybe I stayed with them because I had already paid for 2 years of my domain name. Maybe I stayed because I had actually had very good customer service help from them, and had never experienced any difficulties with my site. I've often gagged at their aggressively sexist advertising, but I am a technophobe, and the less I have to deal with the mechanics of my domain name, the better. I gagged, but I swallowed....more
Love 'em or hate 'em it's damn near impossible to ignore 'em. From where I sat, Coke fell flat, Go Daddy left me both gagging and seriously considering another registrar (who really thought their ads could get worse?) Budweiser paid off their big name celebrity cameos with a chuckle-worthy twist, and Tide took the Don Draper Trophy for spot of the night with their very sinister Joe Montana Stain....more
Okay, Super Bowl Ads. We had a good run of it. But you've jumped the shark and I'm over it, you hear me? You used to excite me, I admit it, but those days are over now. Now I dread the very sight of you and all that you've become. It's sad, Super Bowl Ads, just sad, and it's time to say goodbye. I might even watch the game this year.
A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrated and updated to compete in the digital world....more
Social media is a complex, but vital part of any advertising plan. These questions and following infographic should help you narrow down your choices to find what works for you. Remember that while we are all concerned about gaining new business, what should be on the forefront of our minds when developing social media plans is building community....more
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