Super Bowl Ads, You've Jumped The Shark And I'm Over You. Let's Call This Whole Thing Off!

Okay, Super Bowl Ads. We had a good run of it. But you've jumped the shark and I'm over it, you hear me? You used to excite me, I admit it, but those days are over now. Now I dread the very sight of you and all that you've become. It's sad, Super Bowl Ads, just sad, and it's time to say goodbye. I might even watch the game this year. ...more
Superbowl ads were so CREEPY this year. Ugh!more

Advertising Isn’t Dead, It’s All Grown Up!

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrated and updated to compete in the digital world....more

Choosing Social Media: 3 Questions to Ask, PLUS an Infographic!

Social media is a complex, but vital part of any advertising plan. These questions and following infographic should help you narrow down your choices to find what works for you. Remember that while we are all concerned about gaining new business, what should be on the forefront of our minds when developing social media plans is building community....more
@Laine Griffin  @Darcie Yeah, what is it with Google? I know it must be good for me, but I can't ...more

Our member Karin Caro from BluChip

Visit the Women Owned Business Club's Karin Caro, President of Blu Chip Marketing;    ...more

Women Owned Business Club

Glad to be part of Blogher. We will bring you daily updates on our members and show you what we do for them every day for a one time fee that is good for the life time of their website.Come and see what we do for them at We are dedicated to our members and getting their word out. It's time to pay it forward. LM...more

Facebook Promotional Posts: A Case Study

Facebook recently introduced the option to “promote” certain posts on Facebook pages to ensure that more people see your update over the course of several days. To qualify, your page must have at least 400 likes and you can choose to promote your post to either just the people who like your page, or the people who like your page plus their friends. There is a fee involved — $5 to $75 depending on the amount of people you want it to reach. Last week, the Web Success Team decided to trial the promotional option to see how effective it was in fostering engagement — below is what we found....more

The Community Manager of an Ad Agency

Upon getting hired for an industry that never before crossed my mind, neither during my school years nor after, I immediately started thinking how would I apply my background in political science and social studies....more

Fish Wives

Neglected Wives Sell Fishing RodsAt the dentist's office yesterday, I flipped open a magazine to read about the "Girl Hunter."I was immediately mystified by an ad inside the front cover.It showed a well-dressed, angry woman trying to bend some curving thing.I read the words tracing the curve, and finally clued in....more

Shameless Act of Product Placement: James Bond Will Drink Heineken

Everyone's got their price. Apparently James Bond's is $45 million. That's the rumored value of the marketing deal with Heineken that turns Daniel Craig's James Bond into a beer guy....more

The Bay - Mother's Day Discrimination?

The Bay has launched its Mothers Day promotional guide full of “Every Thing She Loves”but noticeably absent from the pages was any mother over the age of 40. It was my own mother who brought this to my attention after she had thumbed through the pages, called me and said “Have you seen the latest Bay flyer for Mother’s Day?” I replied, “No.” She then began to explain to me that (with the exception of Jeanne Beker) there isn’t one picture of a woman her age or even a grandmother....more
 @victorias_view  Yes, the target market has changed but despite the change I'm not seeing a lot ...more