I once had a friend tell me that he only recently started to follow football so that he would have more interests in common with his customers. People choose to follow or not follow football for various personal reasons, however the Super Bowl is a whole different story. It is the most watched sporting event in America and a prolific gold mine for the advertising world....more
Have you ever noticed how these days the quality of advertising has improved? The commercial break often is more entertaining than the TV-shows that are interrupted by them. It’s because marketers feel like people have become so overexposed to advertising that people have become extremely hard to influence. To respond to this marketers have adopted a new vision on their customers. They no longer see their customers as people that need to buy their products....more
Derek, you want me to get excited about the victory of a post-sexist age of advertising being elusive? I shouldn't worry because at least it's not okay to blatantly portray women as second-class citizens who should feel bad if they can't make good coffee?
The sexist milk campaign from the California Milk Processors Board on which we reported last week has taken down its microsite Everything I Do Is Wrong.org following the firestorm online. In its stead, they offer a mixture of praise and anger from commenters and publications. This is why BlogHer is not among them.
The California Milk Processor Board wanted to breathe life back into Got Milk by tying in findings about calcium's ability to alleviate the symptoms of premenstrual syndrome, but is their new campaign funny or just plain alienating for the women they claim to want to help?
I am not totally sure my husband is going to be o.k. with this post.Which means, you should definitely keep reading.As many of you know, LG's law practice was a huge trial of our faith.LG was able to help a lot of people and do some amazing things,but it never paid out like it needed to.In fact, The State of Tennessee was so bad about payingtheir court appointments, that many times we waited over 6 monthsfor LG to be paid for his work.That is 6 months, after he submitted his claims.When you do juvenile work,...more
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