Adopting a Social Media Mindset for Web Success

Web Success Team contributors Bob Speyer and Justin Delos Reyes discuss how to adopt a social media mindset so technology doesn't inhibit your success. ...more

Ads Targeting Monkeys: Sex Sells!

So, two ad execs walk into a bar, order drinks and meet a primatologist. "Hey," one says, "How do we make effective ads to market Jell-O to monkeys?" It's one of those rare jokes that includes its own punchline. Admittedly, I added the saloon setting but the rest is all true, proving once again that sciency news bits are often ripe for comedic picking, as The Colbert Report can attest....more

The whole thing is giving me nightmares - not so much about giant billboards filled with ...more

Why Does Justin Bieber's Perfume Look Like It's Been Vajazzled?

Justin Bieber's new perfume for young ladies, called "Someday," is taking his young fans by storm, as does everything Bieber bestows upon the world. After catching wind of this news after the craziness at his Macy's appearance blew up on Twitter, I've been a bit baffled that reporters aren't mentioning the obvious....more
If that perfume bottle looks like a vagina, any flower ever looks like one. While I don't ...more

Victory! Dos Equis to Drop Sexist Ad. (Like, Really Sexist.)

Dos Equis has agreed to stop running an ad that appeared to advise men on hunting women (as in hunting with spears).  No, really. Last month I wrote about a sexist ad Dos Equis was running that advised men to: “[a]pproach women like you do wild animals, with caution and a soothing voice.”   ...more
Good job. This person doesn't seem to be trying to change laws or constrict the press, rather, ...more

Flee Dos Equis: Its Manufacturers Want to Shoot You

"Approach women like you do wild animals, with caution and a soothing voice." I encountered this ad for Dos Equis beer on the side of a bus stop on the Upper East Side of Manhattan. So women are nonhumans to be hunted? Good to know: if a man holding a Dos Equis gets anywhere near me I will run for my life.To ice this cake, the picture under the caption is racist. Have a look....more

Pet Parents Targeted For Mother's Day

If you think "pet parents" is a term just thrown around by pet bloggers, or industry marketing teams, it might be time to take a step back back. One smart upstate New York florist and garden center placed this out-of-the box Mother's Day ad, which is clearly targeting pet parents, in a local newspaper. ...more

I recently blogged about being childfree and having a mom who passed away last year. With all of ...more

QR Codes DeCoded

Guest contributor Jennifer Graham discusses the benefits of QR Codes.By Jennifer Graham, Guest ContributorWith more than 5 billion mobile phone users in the world, it’s imperative that your company’s mobile marketing strategy is poised to reach this enormous market. From SMS marketing to mobile websites – the mobile marketing landscape is more confusing than ever. With so many new technologies, it’s difficult to keep up. One of the newest entrants into the mobile marketing mix is QR codes. So, what are they and how can you benefit from them?...more
I've always wondered about this! Now it's time to research how to generate my own. :) Thanks ...more

Top Reasons Why Your Company Needs Brand Ambassadors

By Justin Delos Reyes – Web Success Team...more

Exhaustion and Green Backlash: Capitalizing on Crunchy

Lately I've realized something. After I'm done reading the many articles on Facebook or the news about organics, new studies on genetically modified food, chemical laden everything, and how pregnant women are passing toxins onto their unborn children -- I feel worse about myself. ...more
@Petunia GreenBeans There are several reasons it's more expensive to buy food and products ...more

On Shaving: It's MY Body

I hate shaving. But society tells me that I am repulsive to the visual senses of humanity if my female body is strewn with naturally grown hair. I was treated with repulsion as early as twelve from a group of girls in a New Jersey sleep over camp run by strict Catholic nuns. Diving into the pool in my modest and second-hand one-piece suit, a bunch of girls started laughing at me. They came up to me, jeering, and pointing to the hair that had just begun to grow under my arms. I felt ashamed, and I blamed (yes, you guessed it) my mother for refusing to teach me how to shave my arm pits and legs. ...more
I have a small quibble with an otherwise great article-- "And when I told her that I shaved ...more