To Advertise or not to Advertise?

Over the past couple of months, I've heard a lot of bloggers make various comments about advertising on their blogs. Some live by it and others...well they despise it. Major corporations advertise all the time. What's the big deal?If you aren't familiar with advertising on your blog, there are many different ways to go about it. There are affiliate programs you can join, you can sell ad space on your blog, brands can sponsor giveaways, or even charge for links in your posts. There are other ways you can advertise, but I'm just going to use these for examples....more

(PICS) Summer's Eve Not the First Company to Get It Wrong With Women-Targeted Ads

You've got to feel bad for Angela Bryant. She's the brand manager for Summer Eve's feminine wash. Not only is she charged with selling a product for douching - an activity the health care profession says is unhealthy and should be avoided, Bryant, by approving an advertorial in Women's Day magazine, is now associated with an ad that is sure to become a classic of how not to market to women. ...more

I've always been interested in commercials throughout television from a pop cultural ...more

Return to Old Strategies to Solve New Problems

Online marketing is very inexpensive and has widespread reach. Due to the aforementioned reasons most companies and individuals have jumped on the Online Marketing platform to advertise and share their products and services. However it is fast becoming highly saturated....more


Viewing commercials when I was a Communication Arts student in college was sort of a "personal study tool" for me. I was  very interested in Advertising and Public Relations so I made sure I watch TV commercials as much as possible. Soon after college, I had two first jobs; a part-time Advertising Communications teacher to college students and a full-time advertising copywriter. Armed with the skills I studiously acquired from college, and a passion to create  knock-your-socks-off commercials, I was ready with my new career full blast....more

Turning Oops into Opportunity

Everyone has sent out an email with either a mistake or omitted important information. We’re only human and that’s part of our nature. So what happens next? A second email is immediately sent out following the first blast that corrects the previous mistakes....more

Stroller derby

I am a clever marketer's dream - have a cute logo or even a smart ad campaign and you've got my attention (actually, save time and just put your product in shiny packaging and you've got me) and brand loyalty. But I am also a poor marketer's nightmare – if I think you're trying to pull the wool over my eyes or being condescending then no matter how fantastic your product is, I won't buy it on principle. ...more

Twitter: From There to Here

New Facebook Feature Increases Interactivity Between Friends

Facebook is constantly adding new features and applications to allow people to be more interactive on the web....more

Twitter Announcement: You Want a Few Ads With Those Tweets?

After years of working to "optimize for value before profit," Twitter has finally announced how it plans to monetize: by using your eyes. ...more

Perhaps that's in the future. Right now, I think they sound a bit like billboards. You're ...more

An Open Letter to Tiger Woods' Mom About the Creepy Nike Ad

Dear Tilda Woods, I've been thinking about you this week, wondering what it feels like to be Tiger Woods' mother as he returns to the Masters and to his role as a product spokesperson. I have two sons of my own -- and my 21-year-old is a jock who soaks up a good amount of my time and resources with his athletic pursuits -- so I can imagine that your feelings are complex. You think it's going to get easier when you get them out of school, but it's only an new beginning, isn't it? ...more

I'm in! Very well written! I'd love to hear an ad with Mrs Woods laying the smacketh down! ...more