You've got to feel bad for Angela Bryant. She's the brand manager for Summer Eve's feminine wash. Not only is she charged with selling a product for douching - an activity the health care profession says is unhealthy and should be avoided, Bryant, by approving an advertorial in Women's Day magazine, is now associated with an ad that is sure to become a classic of how not to market to women.
Online marketing is very inexpensive and has widespread reach. Due to the aforementioned reasons most companies and individuals have jumped on the Online Marketing platform to advertise and share their products and services. However it is fast becoming highly saturated....more
Viewing commercials when I was a Communication Arts student in college was sort of a "personal study tool" for me. I was very interested in Advertising and Public Relations so I made sure I watch TV commercials as much as possible. Soon after college, I had two first jobs; a part-time Advertising Communications teacher to college students and a full-time advertising copywriter. Armed with the skills I studiously acquired from college, and a passion to create knock-your-socks-off commercials, I was ready with my new career full blast....more
Everyone has sent out an email with either a mistake or omitted important information. We’re only human and that’s part of our nature. So what happens next? A second email is immediately sent out following the first blast that corrects the previous mistakes....more
I am a clever marketer's dream - have a cute logo or even a smart ad campaign and you've got my attention (actually, save time and just put your product in shiny packaging and you've got me) and brand loyalty. But I am also a poor marketer's nightmare – if I think you're trying to pull the wool over my eyes or being condescending then no matter how fantastic your product is, I won't buy it on principle. ...more
Dear Tilda Woods,
I've been thinking about you this week, wondering what it feels like to be Tiger Woods' mother as he returns to the Masters and to his role as a product spokesperson. I have two sons of my own -- and my 21-year-old is a jock who soaks up a good amount of my time and resources with his athletic pursuits -- so I can imagine that your feelings are complex. You think it's going to get easier when you get them out of school, but it's only an new beginning, isn't it?
The holiday season is in full swing and shoppers are hurrying to get what they need for family dinners, office parties, and other holiday events. How can you capture more of their business? Here are a few creative ideas for advertising during the holidays.
• Take advantage of community newspapers to advertise special holiday events your store or organization is having. These publications are free to consumers and advertising is low cost....more
We love being… a mother, daughter, friend, working woman and wife. These are big shoes to fill. Milano encourages you to take a moment for YOU. Read our bloggers' posts as they take a moment to try their favorite Milano products. Read more