Downside of Social Media?

Are You a "Glee" or a "Housewives?" TV Survey Says You Are What You Watch

If you're creative, you like "Mad Men." If you're a rule-breaking rebel, you like "Family Guy." If you're an experimentalist, you like "Glee." If you're an obnoxious, in-your-face type, you like "The Real Housewives of Orange County." And if you're a superior snooty puss, you like "The Office." So says a new survey, anyway. ...more

See, it's just like going to a therapist, you never know what you might ...more

Trust For Sale! Media, Money and the Fragility of Brand

Forbes is about money. Markets, investment, moguls, industries. As a serious publication, it's also about trust. There are publications whose editorial leanings you may agree with or disagree with, but in general you can at least trust that their editorial leanings are their own. At least that's what we're led to believe. ...more

My husband works in TV news, so the blurry lines between editorial and advertising content are ...more

Will Twitter's New Promoted Accounts Make Their Business Model Work?

Twitter CEO Dick Costolo caused a stir this week at the IAB Mixx Ad Industory conference in New York when he described "Promoted Accounts," a sponsored placement in the To Follow list that will put businesses at the top of a user's recommended follows list -- for a price. ...more

Oh boy, I dunno. I doubt it on so many levels, but wouldn't be willing to wager much. The quick ...more

To Advertise or not to Advertise?

Over the past couple of months, I've heard a lot of bloggers make various comments about advertising on their blogs. Some live by it and others...well they despise it. Major corporations advertise all the time. What's the big deal?If you aren't familiar with advertising on your blog, there are many different ways to go about it. There are affiliate programs you can join, you can sell ad space on your blog, brands can sponsor giveaways, or even charge for links in your posts. There are other ways you can advertise, but I'm just going to use these for examples....more

(PICS) Summer's Eve Not the First Company to Get It Wrong With Women-Targeted Ads

You've got to feel bad for Angela Bryant. She's the brand manager for Summer Eve's feminine wash. Not only is she charged with selling a product for douching - an activity the health care profession says is unhealthy and should be avoided, Bryant, by approving an advertorial in Women's Day magazine, is now associated with an ad that is sure to become a classic of how not to market to women. ...more

I've always been interested in commercials throughout television from a pop cultural ...more

Return to Old Strategies to Solve New Problems

Online marketing is very inexpensive and has widespread reach. Due to the aforementioned reasons most companies and individuals have jumped on the Online Marketing platform to advertise and share their products and services. However it is fast becoming highly saturated....more


Viewing commercials when I was a Communication Arts student in college was sort of a "personal study tool" for me. I was  very interested in Advertising and Public Relations so I made sure I watch TV commercials as much as possible. Soon after college, I had two first jobs; a part-time Advertising Communications teacher to college students and a full-time advertising copywriter. Armed with the skills I studiously acquired from college, and a passion to create  knock-your-socks-off commercials, I was ready with my new career full blast....more

Turning Oops into Opportunity

Everyone has sent out an email with either a mistake or omitted important information. We’re only human and that’s part of our nature. So what happens next? A second email is immediately sent out following the first blast that corrects the previous mistakes....more

Stroller derby

I am a clever marketer's dream - have a cute logo or even a smart ad campaign and you've got my attention (actually, save time and just put your product in shiny packaging and you've got me) and brand loyalty. But I am also a poor marketer's nightmare – if I think you're trying to pull the wool over my eyes or being condescending then no matter how fantastic your product is, I won't buy it on principle. ...more