Searching for My Wand!

   Today is the day my book “Searching for My Wand” is released, and I am a bundle of nerves. I love this book with all my heart, and I want it to be a huge success, but much like your children, there is only so much you can do to influence such things. Sooner or later you have to send them/it out into the world, step back and hope for the best. Sure, you offer support, but in the end you have to accept that you have done your very best, and now whatever will be, will be....more

NaBloPoMom Day 1: Pay to Play

I was recently involved in an event that I signed up for to jump start my numbers.  i paid a $5 entry fee, secured a long loved sponsor and started to get excited at the prospect of a deluge of new readers.Things started to get hinky when the sponsor of the event (CouponCabin) would not commit to any promotion of the event.  Things started to spiral downward when the required text was revealed: 310+ words about CouponCabin.  400+ bloggers each paid $5 to promote a multi million dollar company. ...more

Get a Life, Million Moms-- Schweddy Balls is a Non-Issue

On the radio today while driving in my minvan, I heard that a few mostly East Coast supermarket chains have chosen to take the controversial ice cream flavor, "Schweddy Balls" by Ben & Jerry's, off their shelves because of pressure from a small but loud group who call themselves One Million Moms.  How sad...  But the real tragedy about this whole "Schweddy Balls" issue is not the knee-jerk reaction of the grocery executives or the product or its "controversial" name, it's that these supposedly "concerned" moms have put so much energy and so much of their precious, limited time...more

Red Thunderbirds, Turtles and Queen Anne’s Lace

I was struggling with writer’s block this afternoon so when my mechanic called and said my car was ready I jumped at the chance to get away from my laptop.  The only problem—my husband was on a sales call so I didn’t have a ride.  At first I decided I’d have to wait until he got home.   Then I thought “Hey, I can walk four miles.  And if I can’t, I have bigger problems than my car!”  I also figured I needed to clear my head a bit and a walk would do just the trick.  Full of energy, I grabbed my running shoes and away I went, forgetting that it was a humid 97 degrees in Cincinnati today.  I took a few short cuts through the neighborhood but got a bit self-conscious walking through yards so I headed back to the main drag.  It would have only saved about a half mile anyway.  (That thought later haunted me as the humidity caught up with my enthusiasm for this little adventure.)  Once out of my neighborhood and onto the busy thoroughfare it was like an awakening of my senses.  I had driven this route for the past 12 years but now I started to notice things.  The dips in the road (which now seemed more like full-on valleys).  The smell from the horse farm adjacent to my neighborhood.  The height of the Queen Anne’s Lace that lined the shoulder.  As I looked at the “weed” I remembered how I used to bring bouquets of them to my mom nearly every day in the summer.  God love her for always prominently displaying them in a vase on our dinner table.  Quality is definitely something to behold!   It was getting a bit hotter now.  Glad I wore that running outfit, even though there would be no running on this journey!  My pace slowed and in hindsight I’m glad because I probably would have missed the turtle.  I almost stepped on him before recognizing the little guy as a living creature and not a rock.  I was amazed when I realized by his position that he had just crossed the road (yep, apparently just to get to the other side).  There I was, cowering in the ditch every time a car flew past, staring in amazement at this fearless creature who braved the traffic just to get where he needed to go.  Talk about being laser focused on your destination! Just into my third mile I started to rethink my decision to walk, as I’m pretty sure it was now about 120 degrees outside.  Yet, my mind was reeling with ideas for the writing project I had found so daunting just 45 minutes ago.  (I’ll save you the calculation time…I was clipping along at a 15-minute mile pace, still very proud of myself.)  I saw something red on the ground in front of me.  As I got closer I realized it was a tiny red Matchbox® corvette.  Delirious from the heat I started singing “Little Red Corvette” to myself (or out loud, I’m not really sure).  Reliving my days as Prince’s number one groupie gave me just enough energy to get through my last mile.  I drug myself into my mechanic’s shop and paid for my unplanned repair.  I’m sure Jeff is still wondering about the cause of my sweaty red face.  As I settled into the driver’s seat, never more grateful for air conditioning, I felt something jab me in my pocket.  I pulled out my little red corvette and examined my prize closer, this time with my glasses on.  I discovered it was actually a Thunderbird.   Those who know me well are probably laughing because you know I’m not a car buff.  That’s ok though because at the time what I needed was a Corvette.  I guess it’s all in the art of how something solves a pain!  Wishing you a relaxing, unexpected walk of your own today.  Quality marketing content that’s laser focused on helping you solve your customers’ business pains.     ...more

Eco Friendly Cigarettes?

What do you think? Australia is planning on packaging their cigarettes in olive green  packaging in the hopes that it will deter people from smoking.  It seems their rationale is that olive green is” drab and appealing!”   Would you smoke a green cigarette?  Do you think the packaging is appealing?...more

Pet Parents Targeted For Mother's Day

If you think "pet parents" is a term just thrown around by pet bloggers, or industry marketing teams, it might be time to take a step back back. One smart upstate New York florist and garden center placed this out-of-the box Mother's Day ad, which is clearly targeting pet parents, in a local newspaper. ...more

I recently blogged about being childfree and having a mom who passed away last year. With all of ...more

Would you like a Gun or Pizza with your purchase? Semiautomatic Marketing

Ever since I've owned and ran my own specialty boutique years ago I've cherished this important lesson: You've got to discover who "your people" are and speak to them! ...more

At BlogHer 10? Check out NYC menus on your iPhone

Where do you want to go for lunch or dinner while you are in NYC? Now you can use your iPhone or iPod touch to check out restaurant menus using the free MenuPages app. You can search for restaurants by type or location. One of the best features is skimming a list of nearby restaurants to decide where to dine. Once you decide on a restaurant, just tap the icon to bring up the menu as well as restaurant hours and location....more