Alpha Women - So Many!

This year both Prevention magazine and Adweek (an ad industry trade publication), published articles on over-50 women referred to as “Alpha Women.” Alpha women over 50 are often discussed in our media, but not everyone is in agreement as to what defines an “Alpha” woman. In fact, Adweek received complaint letters saying that marketers only wish women over 50 were as hip and happening as the magazine reported....more