Three Digital Media Analytics Your Small Business Needs to Focus on Right Now

In a world of statistics, numbers in digital media can get confusing. From re-tweets and mentions to page visits and time on site, it can be difficult to wade through the world of analytics....more

Putting Your Customer at Ease with Simple Tracking

We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results....more
I am always amazed to see how many webmasters don't track or even have the slightest idea on how ...more

SEO/Analytics Chat Recap

I love the ladies of Shades of Social Media. They are so encouraging and knowledgeable!...more

An Introduction to the Importance of Web Analytics

Your company strives for first-class online marketing and works relentlessly to optimize those efforts. Now that you have come to know the value of online marketing, it’s time to dive head first into what will likely become one of the most valuable tools in your arsenal – a Web Analytics tool.Blogger meeting by thebrandery via Flickr...more
An Intro to the Importance of Web #Analytics - via @bloghertech | h/t ...more

Who's Reading Your Blog? PostRank Tracks Reader Engagement in Real Time

PostRank is the third look at web analytics tools in this series. In the past couple of weeks, we've also had a look at Google Analytics and Woopra. PostRank offers more services than just analytics, but this post will only examine the web metrics aspect of what they do. ...more

gives me a chance to mention something I didn't say in the article. PostRank used to be called ...more

Woopra Offers Live Tracking of Your Site or Blog

This is part two of a three part series on web metrics tools. Last week I wrote about Google Analytics. Next week you will learn about Post Rank. Today, I'm taking a look at Woopra. Step 1: Scroll through the refreshingly charming post about the live tracking and analytics tool Woopra from Maya's Amalgam–Discovering Woopra. ...more

have been great if the offer was a free upgrade.

Virginia DeBolt

Is Google Analytics for You?

This is the first in a series about analytics tools. In following weeks I'll also examine Woopra and Post Rank Analytics. We'll start off this look into the hows and whys of analytics with a look at Google Analytics. ...more


Flat Rock Creek Notebook: Memoirs of the Here and ...more

What Expectations Do You Have of Your Website in These Difficult Times?

So you just put your site up or your current website is stalled and you are finding that you are nowhere to be found on the search engines — not even for your primary keywords. Let's not talk about the money and time invested to get the website developed. So now frustration sets in. In this article I will give you some quick on-page and off-page marketing tips to help get your website in shape and start producing. On-Page Marketing ...more

Measuring the Effectiveness of Rich Media Ads

Once you understand the different types of online ads and the advantages and disadvantages of rich media ads, it is important to know how to measure the effectiveness of these ads (especially since you’re probably paying a premium for their creation). ...more