The Hottest Makeup Trends Of 2016

These 2016 Makeup Trends are definitely intriguing and eye-catching. They were spotted at the most recent runways and they promise to stay for a while. I decided to compile the top five 2016 makeup trends in this post by spotlighting some of the most famous Instagram Makeup Artists featuring these trends. If you want to achieve such trends you must follow them on their IG accounts so you could keep up with their tutorials and tips.  ...more

Why Beauty Product Packaging Is Like Kryptonite

I’ll admit it. I’m a total sucker for product packaging. Nothing gets my pulse racing like gorgeous, pretty, clever packaging. Indeed, I’m a company’s dream consumer as I’ve bought countless beauty goodies based solely on the oh-so-appealing packaging. That whole don’t-judge-a-book-by-its-cover thing is completely lost on me, especially when it comes to buying beauty products. And apparently I’m not alone as almost 90 % of consumers do the same.The Power Of Packaging...more