Marketing 101. Chapter 7: Tracking, Metrics and Measurement for Your Blog

In order to ensure the effectiveness of your marketing in getting you to meet or exceed your business goals, you need to measure your results and adjust your plan accordingly. You need to choose a set of measurements or metrics to track, and then you need to analyze them and compare them against your goals so that you can do more of what works and less of what does not. ...more

Thank you, expandingcreations for letting me know that this series is helpful. I'd love to hear ...more

What Are Blog Metrics?

Blog metrics are a way to measure the success (or at least the popularity) of a blog. In this article I will introduce you to several of the sites that are most popular for determining a blog's success: Google PageRank, Technorati, Digg, and Alexa. Whether you put any stock into them is your call. (wink) ...more

Not sure what's going on with Technorati these days.  Many logs don't get indexed.  Links do ...more

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