As Jory Des Jardins kicked off BlogHer Business '09 on Thursday,she promised that it would be a rapid fire afternoon of case studies. She didn't disappoint. Since this was my first ever attempt at live blogging, rapid fire feels like a bit of an understatement.
Planning to attend BlogHer '09? Why not let everyone know? We've got the goods below -- our tried and true, BlogHer Badge Basics.
But we're also looking for great ideas for new badges, too! As you may recall, last year we made a few less traditional, more fun buttons as well, including:
"I'm breastfeeding at BlogHer '08"
"I'm geeking out at BlogHer '08"
"I'm drinking at BlogHer '08"
"I'm wearing cute shoes at BlogHer '08"
In case you missed the first announcement (which we made right before Thanksgiving, so we suppose it's possible that you were a little busy), registration for BlogHer '09 AND BlogHer Business '09 is OPEN!
Click here to register: http://blogher09.eventbrite.com
Our hotel/venue is ALSO taking reservations under the BlogHer room block now, too. You can make reservations by calling (877) 242-2558 and letting them know you're with BlogHer OR (NEW!) you can use this handy-dandy URL: http://www.starwoodmeeting.com/Book/Blogher2009.
Just in time for Thanksgiving, we've added a new way to celebrate...
Registration is now OPEN for BlogHer '09 and BlogHer Business '09! Just follow this link: http://blogher09.eventbrite.com/
We hope you'll find this year's registration process easier and more straightforward than ever before. And remember:
- EarlyBird pricing is in effect through February 28. After that, the cost to attend the annual conference goes from $99/day to $149/day.
The BlogHer Business '08 podcasts are here!
Thanks to our friends at ListenShare, we are now able to offer you complete podcasts of BlogHer Business '08 sessions.
Click here to access the podcasts.
The podcasts are also available in iTunes (you will need to have iTunes on your computer in order for this link to work):
UPDATED: Intuit brought two handy hand-outs with them to their Ask the Experts segment, and they have graciously agreed to share them with the entire BlogHer community now that the conference is over. While these are focused on small business owners, I actually think many bloggers qualify as small business owners.
We're very pleased to announce that this year, every session at BlogHer Business was recorded on video! So whether you attended and want a refresher or weren't able to be there in person, we have a great excuse for you to sit back, plug in your headphones, and explain to your boss that you're actually working.
We Don't Know What to Do with You
The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session.
Who You Are, Not What You Do
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and
Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that.
Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap?
BlogHer co-founder Lisa Stone moderates this discussion with a trio of experts on women online: