How to Do Crowd-Sourcing Right

Last week I attended the Annual Meeting of the IAB -- the trade organization for online publishers and advertisers. I was particularly inspired by the opening keynote, provided by PepsiCo's Chief Engagement Officer, Frank Cooper. Just his title alone made me think that the company (a BlogHer sponsor and advertiser) has been rethinking media from the inside out. ...more

I always wondered what I liked about that video. Of course, Courney Cox was a plant--that ...more

For Now, Coco Stays on the Tube

    ...more